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WorksheetsHEM Chapter 1
Total questions: 10
Worksheet time: 5mins
Which is the correct definition of the term "sale"?
An exchange of goods and services for money
An exchange of goods and services for other goods and services
An exchange of goods for services
An exchange of services for goods
How many Core Marketing Concepts are introduced in Chapter 1?
2
3
4
5
Products are tangible. True or False?
True
False
Services are tangible. True or False?
True
False
"The higher the price of a product or service, the less people will demand for that."
Which Core Marketing Concept does this fall under?
Needs and Wants
Demand and Supply
Products and Services
Value, Satisfaction and Quality
A chef preparing meals in the kitchen of a restaurant is considered as a type of ______________ .
Customer Service
Unseen Service
Back-end Service
Front-end Service
_________________ can be seen as primarily a combination of quality, service and price (QSP).
Satisfaction
Quality
All of the above
Value
How many stages are there in the sales process?
6
7
8
9
As a sales person, one should emphasize on __________________ when making sales presentations.
Customer Benefits
Product Features
Pricing
Augmented Services
Sales Proposals should be:
Tailor-made; prepared based on each customer's needs and wants
Properly Structured with clear, complete and accurate information
Free from Grammatical and Spelling errors
All of the above
