NEW
Font size
WorksheetsSEMI Unit 1: 1.07-1.10
Total questions: 22
Worksheet time: 11mins
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?
Target
Ambush
Direct
Internet
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
Ambush marketing
Sponsorship clutter
Public service
Brand recognition
If Coca-Cola is the only soft-drink sponsor of a person’s favorite team, the role of Coca-Cola exemplifies which type of sponsor?
Dynamic
Large business
Sole
Exclusive
The relationship between a sponsor and a sports entity is often described as which type?
A merger
A partnership
A buyout
A takeover
Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
Provided to ambush marketers
Inclusion in a sponsorship proposal
Inclusion in event programs
Provided in the city hosting the event
“I think I will wait until Saturday to download a movie,” is a statement that best characterizes which type of customer?
Disagreeable
Domineering or superior
Dishonest
Slow or methodical
“I would like to have that in writing before I give you my money”; this statement best describes which type of customer?
Dishonest
Suspicious
Disagreeable
Slow or methodical
Making the customer feel important and in charge is a good way to handle which type of difficult customer?
Domineering or superior
Disagreeable
Slow or methodical
Suspicious
Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers?
Argumentative
Domineering
Insulting
Dishonest
What should an employee do to determine whether or not the complaint of a customer is justified?
Ask a supervisor
Restate the complaint
Take immediate action
Investigate the problem
The action taken by the salesperson in handling customer complaints should be based on which action?
Solutions available within the policies of a business
Attitude of customers toward the salesperson
Amount of time required to solve the problem
Opinion of the salesperson about the customer
A good way for salespersons to prevent customer complaints is to perform which action?
Accurately determine each need of a customer
Show customers high-priced products
Pressure customers to buy quality products
Ask the customer a lot of personal questions
The hostess very pleasantly received a reservation request from Mrs. Jones for eight people. The hostess also stated that the restaurant will provide only one check for parties of eight or more. Mrs. Jones shared her dissatisfaction with this situation. What is the major area of concern for this complaint about the restaurant?
Prices
Policy
Product
Personnel
What is often one of the first steps in processing an incoming telephone order?
Exploring pricing policy
Obtaining the name of a customer
Describing each item
Checking for availability
Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience?
Stops in services
Loss of customers
Increases in prices
Computerized system
When taking an incoming telephone order, which is an effective way to make sure the order is correct?
Read the order back to the customer
Place one’s initials on the order
Note the date and time of the order
Rewrite the order
When a customer places an order by telephone, it should include detailed information concerning the order. The salesperson should perform which action?
Refer the customer to the manager
Remember what the customer is saying
Write down the information
Tell the customer to order in person
What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
Redesign logos
Increase prices
Send newsletters
Change sponsors
What rule of thumb will help sports or event marketers develop a memorable logo?
It should be elaborate and flashy.
It should include clip art.
It should be clear and simple.
It should contain at least three colors.
assroom
Instructional Materials
Assessments
Item Detail
Multiple Choice from Item BankView in Item BankWhich are the most important considerations when designing a logo for a basketball team?
Mascot and team size
Team name and team size
Team colors and team name
Location and mascot
Which is a characteristic of an effective logo for a sport or an event?
Remote
Timeless
Practical
Ambiguous
An organization that embeds special watermarks into its ticket design is intending to accomplish which goal?
Boost fan attendance rates
Reduce the printing costs of tickets
Discourage counterfeiting of tickets
Decrease fan attendance rate
