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WorksheetsMarket_Leader_Intermediate_Vocabulary_Revision_1-6
Total questions: 25
Worksheet time: 14mins
We need to _________ decision-making to give middle management more control.
relocate
relaunch
decentralise
Customer __________ means consumers like to keep buying our brand.
image
loyalty
awareness
Americans usually say __________ for a 'single' ticket.
round-trip
one-way
return
After the new team have had time to settle in, we'll __________ the situation.
reassess
upgrade
deregulate
When a famous actor says he uses a product, that's called
_____________.
endorsement
launch
share
When you reduce the number of employees in an office, you call it ______________.
downsizing
desizing
resizing
A market ______________ is customers of a similar age, income or social group.
share
segment
leader
We've built two new ____________ because we want to increase our stock of materials.
outlets
warehouses
service centres
We have staff in our ____________ answering the telephone and dealing with customer's questions twenty-four hours a day, seven days a week.
distribution centre
subsidiary
call centre
Our __________ are in central London but we manufacture our products all over the country.
factories
headquarters
plants
A billion is written as ______________.
1,000,000,000
1,000,000
The new office costs ____________ of euros.
millions
million
We spent over three __________ dollars on taxis last quarter.
thousands
thousand
2/3 is usually said as __________.
three seconds
two thirds
The __________ carries out research in their laboratory.
R&D
customer services
IT department
By expanding their product r (a) , many companies hope to attract new customers.
In marketing, the length of time that people continue to buy a particular product is called the product l (a) .
When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters and razors, it was a typical example of brand s (a) .
D (a) means to reduce the number of employees and levels of management that a company has.
R (a) means to arrange or organise something in a new way.
A lot of local businesses _________ adverts in our newspaper.
endorse
target
place
Creating clever and memorable _________ such as 'Mr Muscle loves the jobs you hate' is the job of advertising agencies.
slogans
flyers
samples
The company's new global advertising campaign, which will __________ in Japan, Europe and the US, will cost $3m.
promote
run
sponsor
Many people are beginning to criticise the widespread practice of _________ marketing, in which companies recruit bloggers to talk about products in exchange for samples or promotions.
banner
viral
outdoor
Some internet service providers now use technology to track the web-surfing habits of their internet users to enable them to _________ advertising more tightly.
target
place
pop-up
