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Market_Leader_Intermediate_Vocabulary_Revision_1-6

Total questions: 25

Worksheet time: 14mins

Name
Class
Date
1.

We need to _________ decision-making to give middle management more control.

a)

relocate

b)

relaunch

c)

decentralise

2.

Customer __________ means consumers like to keep buying our brand.

a)

image

b)

loyalty

c)

awareness

3.

Americans usually say __________ for a 'single' ticket.

a)

round-trip

b)

one-way

c)

return

4.

After the new team have had time to settle in, we'll __________ the situation.

a)

reassess

b)

upgrade

c)

deregulate

5.

When a famous actor says he uses a product, that's called

_____________.

a)

endorsement

b)

launch

c)

share

6.

When you reduce the number of employees in an office, you call it ______________.

a)

downsizing

b)

desizing

c)

resizing

7.

A market ______________ is customers of a similar age, income or social group.

a)

share

b)

segment

c)

leader

8.

We've built two new ____________ because we want to increase our stock of materials.

a)

outlets

b)

warehouses

c)

service centres

9.

We have staff in our ____________ answering the telephone and dealing with customer's questions twenty-four hours a day, seven days a week.

a)

distribution centre

b)

subsidiary

c)

call centre

10.

Our __________ are in central London but we manufacture our products all over the country.

a)

factories

b)

headquarters

c)

plants

11.

A billion is written as ______________.

a)

1,000,000,000

b)

1,000,000

12.

The new office costs ____________ of euros.

a)

millions

b)

million

13.

We spent over three __________ dollars on taxis last quarter.

a)

thousands

b)

thousand

14.

2/3 is usually said as __________.

a)

three seconds

b)

two thirds

15.

The __________ carries out research in their laboratory.

a)

R&D

b)

customer services

c)

IT department

16.

By expanding their product r (a)   , many companies hope to attract new customers.

17.

In marketing, the length of time that people continue to buy a particular product is called the product l (a)   .

18.

When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters and razors, it was a typical example of brand s (a)   .

19.

D (a)   means to reduce the number of employees and levels of management that a company has.

20.

R (a)   means to arrange or organise something in a new way.

21.

A lot of local businesses _________ adverts in our newspaper.

a)

endorse

b)

target

c)

place

22.

Creating clever and memorable _________ such as 'Mr Muscle loves the jobs you hate' is the job of advertising agencies.

a)

slogans

b)

flyers

c)

samples

23.

The company's new global advertising campaign, which will __________ in Japan, Europe and the US, will cost $3m.

a)

promote

b)

run

c)

sponsor

24.

Many people are beginning to criticise the widespread practice of _________ marketing, in which companies recruit bloggers to talk about products in exchange for samples or promotions.

a)

banner

b)

viral

c)

outdoor

25.

Some internet service providers now use technology to track the web-surfing habits of their internet users to enable them to _________ advertising more tightly.

a)

target

b)

place

c)

pop-up