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WorksheetsCH 8. BUILDING CUSTOMER RELATIONSHIP THROUGH EFFECTIVE MARKETING
Total questions: 21
Worksheet time: 19mins
'Send out a customer satisfaction survey' What is the statement referring to?
Relationship Building
advertising
content marketing
guerilla marketing
What is marketing?
Engaging customers and managing profitable customer relationship
Understanding the marketplace and customer needs
Fulfilling needs, wants and demands of customers
All of the above
Customer relationship management (CRM) focuses on the system for managing the company's relationships and interactions with customers and potential customers.
True
False
A car salesperson sends a “Thank You” card to a customer. In the card the salesperson thanked the customer and encouraged the customer to return to the business next time they needed an automobile. This is an example of:
Employee marketing
Community marketing
Relationship marketing
Industrial marketing
The FOUR kinds of utility are:
Form, Place, Time, Possession
Form, Place, Price, Possession
Form, Product, Time, Possession
Form, Demand, Time, Possession
Production orientation is focus on
Selling product
Customer needs
Continuous product improvements
Increased output and efficiency
If you buy beads to make jewelry to sell to your friends, that purchase is a part of which market?
Consumer market
Business Market
Daily household purchases would fall under the category of
Business Market
Global Market
Consumer Market
Monopolistic Market
_____________involves using a single marketing strategy to reach all customers.
Differentiated
Concentrated
Undifferentiated
None of the above
One of the benefits of niche marketing is _______________.
multiple market segments
focused on a distinct part of the market
consumer demand will always remain high
leads to high levels of output and low production costs
The definition of a market segment is the __________________.
individuals controlled by one supplier
individuals controlled by a multinational
individuals made from similar consumer needs
individuals that share one or more common characteristics
Which of the following is the bases of market segmentation?
Education, Behaviorial, Psychographic, Geographic
Demographic, Behaviorial, Brand Loyalty, Geographic
Demographic, Behaviorial, Psychographic, Geographic
Demographic, Personality, Psychographic, Geographic
The combination of the four basic marketing decisions - product, place, price, and promotion refers to?
Demographics
Marketing mix
Target market
Marketing concept
What are the six elements of PESTLE?
Peace, Elements, Search, Tape, Legal, and Environment
Power, Environment, Science, Teaching, Legal, and Education
Paper, Element, Savings, Trust, Labels, and Entry
Political, Economic, Social, Technological, Legal, and Environmental
A formal written document that directs a company's activities for a specific time is a ___________.
market target
marketing plan
market summary
technology solution
Which consists of customers who buy products for their own use?
consumer market
business market
Consumer buying decision process consists of?
Recognize a problem, Search information, Purchase, Evaluate alternatives, Evaluate after purchase
Recognize a problem, Evaluate alternatives, Search information, Purchase, Evaluate after purchase
Search information, Recognize a problem, Evaluate alternatives, Purchase, Evaluate after purchase
Recognize a problem, Search information, Evaluate alternatives, Purchase, Evaluate after purchase
Which of the following is the possible influences on the decision process?
Situational, Physiological, Social
Situational, Psychological, Legal
Situational, Psychological, Social
Demographic, Psychological, Social
Money left over after paying your bills, taxes, savings and basic living necessities is called as?
Personal income
Disposable income
Discretionary Income
After tax personal income
Money for paying your bills, savings and basic living necessities is called as?
Personal income
Disposable income
Discretionary Income
After tax personal income
