WorksheetsESB Domain 2 Lesson 1
Total questions: 11
Worksheet time: 6mins
A target market identifies the ___________________ to which a company markets its products and services.
customer group
employees
commercials
market strategy
A value proposition is a statement that explains _____________ a customer should do business with a company.
what
why
when
where
Primary data is more ___________ and reliable compared to secondary data.
accurate
false
important
widely used
Secondary data often contains ____________________ .
facts
reports
personal bias
emails
A(n) _______________ competitor is a business that sells different products or services as another business.
direct
neighbor
sales
indirect
A SWOT analysis documents a company's strengths, weaknesses, _____________ and threats.
outcasts
opposites
opposition
opportunities
Financial limitations would be an example of a _______________ in a SWOT analysis.
strength
weakness
sales tactic
problem
Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark's target market?
Females, ages 13-19
Males, ages 2-40
Kids, ages 2-12
Adults, ages 25-60
Josie is a teenage girl who wants to start a jewelry-making business. Her target market is females, ages 10-14. What price should she charge per necklace that she sells?
Between one and ten dollars
Between ten and twenty dollars
Between twenty and thirty dollars
Between thirty and forty dollars
A focus group was formed to provide options for a target market. What type of data is being collected from the group?
secondary
opinionated
second hand
primary
An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data is used in this scenario?
primary
secondary
opinion
second hand
