wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Marketing Environment

Total questions: 12

Worksheet time: 9mins

Name
Class
Date
1.

A social and managerial process by which companies create value for customers and build strong customer relationships to capture value from customers in return is known as

a)

Management

b)

Marketing

c)

Advertising

d)

Promotion

2.

______ is when sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products

a)

Selling concept

b)

Marketing concept

c)

Marketing myopia

d)

Production concept

3.

Set of tools the firm uses to implement its marketing strategy is known as ___________.

a)

Communication mix

b)

Promotion mix

c)

Marketing Mix

d)

Product assortment

4.

Which of the following is not part of 4P's of marketing?

a)

Promotion

b)

Place

c)

Policy

d)

Price

5.

Which of the following is not part of micro-environmental forces that influence marketing environment?

a)

Suppliers

b)

Customers

c)

Demographics

d)

Intermediaries

6.

The larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political and cultural forces are known as

a)

Microenvironment

b)

Macroenvironment

c)

Marketing environment

d)

All above are correct

7.

______ help company to promote, sell and distribute its goods to final buyers

a)

Suppliers

b)

Marketing Intermediaries

c)

Publics

d)

Competitors

8.

Tires, batteries, electronics, hoses and door locks, for example, are usually manufactured by various companies and sold directly to automobile manufacturers. This is an example of ______ business.

a)

B2C

b)

B2G

c)

B2B

d)

G2B

9.

This type of publics generally use newsletters, articles, blogs, magazines, radio announcements etc. to make a perception about a business in the minds of the stakeholders. This refers to _______.

a)

Financial publics

b)

Media publics

c)

Government publics

d)

News publics

10.

Consumer buying power, spending patterns, exchange rate, inflation, interest rate are main subfactors of ________ environment

a)

Natural environment

b)

Economic environment

c)

Political environment

d)

Cultural environment

11.

Laws, government agencies and pressure groups that influence and limit various organizations and individuals in a given society is studies under ________ environment

a)

Economic environment

b)

Natural environment

c)

Cultural environment

d)

Political environment

12.

Developing strategies and practices that create a world economy that the planet can support indefinitely is known as ________.

a)

Economic sustainability

b)

Environmental sustainability

c)

Going green

d)

All above are correct