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WorksheetsMarketing Environment
Total questions: 12
Worksheet time: 9mins
A social and managerial process by which companies create value for customers and build strong customer relationships to capture value from customers in return is known as
Management
Marketing
Advertising
Promotion
______ is when sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products
Selling concept
Marketing concept
Marketing myopia
Production concept
Set of tools the firm uses to implement its marketing strategy is known as ___________.
Communication mix
Promotion mix
Marketing Mix
Product assortment
Which of the following is not part of 4P's of marketing?
Promotion
Place
Policy
Price
Which of the following is not part of micro-environmental forces that influence marketing environment?
Suppliers
Customers
Demographics
Intermediaries
The larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political and cultural forces are known as
Microenvironment
Macroenvironment
Marketing environment
All above are correct
______ help company to promote, sell and distribute its goods to final buyers
Suppliers
Marketing Intermediaries
Publics
Competitors
Tires, batteries, electronics, hoses and door locks, for example, are usually manufactured by various companies and sold directly to automobile manufacturers. This is an example of ______ business.
B2C
B2G
B2B
G2B
This type of publics generally use newsletters, articles, blogs, magazines, radio announcements etc. to make a perception about a business in the minds of the stakeholders. This refers to _______.
Financial publics
Media publics
Government publics
News publics
Consumer buying power, spending patterns, exchange rate, inflation, interest rate are main subfactors of ________ environment
Natural environment
Economic environment
Political environment
Cultural environment
Laws, government agencies and pressure groups that influence and limit various organizations and individuals in a given society is studies under ________ environment
Economic environment
Natural environment
Cultural environment
Political environment
Developing strategies and practices that create a world economy that the planet can support indefinitely is known as ________.
Economic sustainability
Environmental sustainability
Going green
All above are correct
