The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Marketers are aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. We call this the ________ environment.

A society’s institutions and other forces that shape its basic values, perceptions, preferences, and behaviours are called its ________ environment.

The largest and most commercially influential demographic group are ________.

Any group that has an interest in, or impact on an organisation’s ability to achieve its objectives is a ________ within that company’s marketing environment.

Any group that has an interest in, or impact on an organisation’s ability to achieve its objectives is a ________ within that company’s marketing environment.

Your advertising agency is currently researching the gender, education, location, age, and occupations of your target market. What is this environment called?

Baby boomers were born between the years 1946 and ________.

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.