Font size
WorksheetsHM11 Quiz Midterm
Total questions: 50
Worksheet time: 26mins
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Digital Ads, Billboards, Newspapers and Magazines are _____________.
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...
mass marketing
target marketing
market segmentation
green marketing
positioning
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
A ...................... is a special saying made from a few words that helps identify the company or brand.
logo
coupon
banner
slogan
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
What are four key stages within the chain of distributions?
Principal, Wholesalers, Retailers, Consumers
Faculty, Sellers, Buyers, Manufacturing
Principal Retailers or Wholesalers Consumers
Manufacturing Sellers and Faculty Buyers
what type of trade is shown in the picture?
Retail
Wholesale
This is where you would go to purchase flowers in bulk.
Wholesale
Retail
This is where you would go to purchase a single arrangement.
Wholesale
Retail
He sells in bulk to buyer.
Retailer
Wholesaler
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
The reason you pay for a good.
Cost
Economy
Market
Producer
The number of consumers who want something.
Supply
Opportunity
Resources
Demand
The entire activity of buying and selling that takes place out in the world.
External benefit
Market
Supply
Competition
Which intermediary in the distribution process follows the wholesaler?
Consumer
Sales Representative
Retailer
Agent
How/where a product will be distributed
Price
Place
Promotion
Product
A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.
True
False
Automotive manufacturing source different part of vehicle component from individual company such as tires, hoses, batteries & electronics items. This is an example of ...............
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Government).
C2B (Consumer to Business).
C2C (Consumer to Consumer).
Online selling of products, which manufacturers or retailers sell their products to consumers over the internet refers to
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Government).
C2B (Consumer to Business).
C2C (Consumer to Consumer)
In defining sales & marketing strategy, in the context of channel management, which of the components below are not part of "Where to play" & "How to win" factors ?"
Geography.
Market size / growth.
Digital platform.
Value Proposition.
Product differentiation.
Why do we need customer segmentation ?
Select more than 1 answer.
The profit potential differs by customer segment.
Each customer segment has specific needs, requiring different value propositions.
Our asset and capabilities are better suited to serving some, but not all, customer segments.
Customer segmentation helps us focus scare resources, where they can be most effective.
All the above.
where do the consumers buy our products?
Traditional Market
Online Channel
Traditional Store
Supermarket & Minimarket
All answers are correct
Consumer preferences and buying patterns is influenced
by " ..............."
Income.
Lifestyle.
Age.
Comfort.
All the above.
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
Happens when the desired outcome of a marketing message is achieved.
Web 2.0
Conversion
Dot Com Bubble
Demographics
The Twitter platform has a strong emphasis on?
Music
Phrases
Real-time Information
Homework Completion
1. Social networks are organized primarily around __________.
a. brands
b. people
c. discussions
d. interests
7. Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
Characteristics of Services are
Intangible
Tangible
Inseparability
Homogeneous
Heterogeneity
The service tringle outlines all the relationships that exists between the company, the employee and the Customer.
True
False
Interactive Marketing occurs when _____
Employee and Company interacts
Employee and Employee Interacts
Employee and Customer Interacts
Customer and Company Interacts
Offering a special product that no other business has is called
matching the price that other competitors have on the same product
a stock item
a unique selling point
a new product
Product refers to...
Where the product is sold
The good/service the consumer purchase
The price a consumer will pay for the product
The way a consumer is made aware of the product
Place refers to...
Where the product is being delivered
Where it is placed on the internet
Where the consumer can buy the product
The area of the store where the product is placed
Promotion refers to...
The packaging of a product
The colours of the product
The after-sales service
The way in which a consumer is made aware of a product
The place occupied by products in the heart and minds of the consumer.
Packaging
Positioning
Goods
Place
The way your product or service appears from the outside.
Price
Marketing Mix
Product
Packaging
It can be intangible or tangible as it can be in the form of services or goods.
Marketing Mix
Price
Product
Packaging
One promotional advertising message broadcast on tv or radio
communication
competitor
public relations
commercial
