WorksheetsADVERTISING TECHNIQUES
Total questions: 20
Worksheet time: 10mins
Choose the best match or matches of the underlined word/phrase.
I don't like negative advertising. I can't understand its appeal.
attraction
title
product
design
Choose the best match or matches of the underlined word/phrase.
This brand of toothpaste is the best one on the market.
design
management
kind
product
Choose the best match or matches of the underlined word/phrase.
The ad campaign was expensive, but it didn't produce great results.
promotion
sample
poster
design
Choose the best match or matches of the underlined word/phrase.
Many ads claim that their products have fantastic benefits, but don't give any proof.
state
suppose
imagine
design
Choose the best match or matches of the underlined word/phrase.
Everyone wore T-shirts showing the CBU's logo
product
design
example
emblem
Choose the best match or matches of the underlined word/phrase.
That company won the award for the most memorable ad of the year. People were still talking about it for months afterwards.
unforgettable
exciting
current
enduring
Choose the best match or matches of the underlined word/phrase.
Advertisers use several techniques to persuade customers to buy certain products.
convince
instruct
support
influence
Choose the best match or matches of the underlined word/phrase.
Ads often try to relate to us on an emotional level.
reply to
connect with
help
empathize
Complete the sentence.
The product didn't work, so the company had to give customers a _____ .
refund
competitor
injury
mislead
Complete the sentence.
Advertisers may be given heavy fines if they _____ the public.
mislead
deliberately
evidence
withdraw
Complete the sentence.
Ads for games are usually _____ children
aimed at
mislead
competitor
withdraw
Complete the sentence.
If a product causes _____ to customers, then the fines can be very large.
injury
evidence
deliberately
mislead
Complete the sentence.
Sometimes companies have to _____ their products from the market because of faults.
withdraw
injury
refund
mislead
Complete the sentence.
It's important to _____ ads to check they are fair.
monitor
mislead
evidence
regulations
Complete the sentence.
Unfortunately our main _____ has a very good ad campaign at the moment.
competitor
refund
withdraw
mislead
Complete the sentence.
Something that is _____ is very noticeable.
eye-catching
tedious
terrible
big
Complete the sentence.
The radio station plays the same ads all day. It’s _____ to hear them over and over.
tedious
catchy
interesting
hype
Complete the sentence.
Commercials in _____ are the most expensive because the largest number of people watch TV then.
prime-time
radio
colorful
very early morning
Complete the sentence.
The ads for that new book are everywhere, but you shouldn’t believe the _____. I read the book and it’s terrible.
hype
catchy
tedious
colorful
Complete the sentence.
We really need a more aggressive marketing strategy to _____ this product if we want to sell more.
push
catch
eat
refund
