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Worksheets

ADVERTISING TECHNIQUES

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Choose the best match or matches of the underlined word/phrase.


I don't like negative advertising. I can't understand its appeal.

a)

attraction

b)

title

c)

product

d)

design

2.

Choose the best match or matches of the underlined word/phrase.


This brand of toothpaste is the best one on the market.

a)

design

b)

management

c)

kind

d)

product

3.

Choose the best match or matches of the underlined word/phrase.


The ad campaign was expensive, but it didn't produce great results.

a)

promotion

b)

sample

c)

poster

d)

design

4.

Choose the best match or matches of the underlined word/phrase.


Many ads claim that their products have fantastic benefits, but don't give any proof.

a)

state

b)

suppose

c)

imagine

d)

design

5.

Choose the best match or matches of the underlined word/phrase.


Everyone wore T-shirts showing the CBU's logo

a)

product

b)

design

c)

example

d)

emblem

6.

Choose the best match or matches of the underlined word/phrase.


That company won the award for the most memorable ad of the year. People were still talking about it for months afterwards.

a)

unforgettable

b)

exciting

c)

current

d)

enduring

7.

Choose the best match or matches of the underlined word/phrase.


Advertisers use several techniques to persuade customers to buy certain products.

a)

convince

b)

instruct

c)

support

d)

influence

8.

Choose the best match or matches of the underlined word/phrase.


Ads often try to relate to us on an emotional level.

a)

reply to

b)

connect with

c)

help

d)

empathize

9.

Complete the sentence.


The product didn't work, so the company had to give customers a _____ .

a)

refund

b)

competitor

c)

injury

d)

mislead

10.

Complete the sentence.


Advertisers may be given heavy fines if they _____ the public.

a)

mislead

b)

deliberately

c)

evidence

d)

withdraw

11.

Complete the sentence.


Ads for games are usually _____ children

a)

aimed at

b)

mislead

c)

competitor

d)

withdraw

12.

Complete the sentence.


If a product causes _____ to customers, then the fines can be very large.

a)

injury

b)

evidence

c)

deliberately

d)

mislead

13.

Complete the sentence.


Sometimes companies have to _____ their products from the market because of faults.

a)

withdraw

b)

injury

c)

refund

d)

mislead

14.

Complete the sentence.


It's important to _____ ads to check they are fair.

a)

monitor

b)

mislead

c)

evidence

d)

regulations

15.

Complete the sentence.


Unfortunately our main _____ has a very good ad campaign at the moment.

a)

competitor

b)

refund

c)

withdraw

d)

mislead

16.

Complete the sentence.


Something that is _____ is very noticeable.

a)

eye-catching

b)

tedious

c)

terrible

d)

big

17.

Complete the sentence.


The radio station plays the same ads all day. It’s _____ to hear them over and over.

a)

tedious

b)

catchy

c)

interesting

d)

hype

18.

Complete the sentence.


Commercials in _____ are the most expensive because the largest number of people watch TV then.

a)

prime-time

b)

radio

c)

colorful

d)

very early morning

19.

Complete the sentence.


The ads for that new book are everywhere, but you shouldn’t believe the _____. I read the book and it’s terrible.

a)

hype

b)

catchy

c)

tedious

d)

colorful

20.

Complete the sentence.


We really need a more aggressive marketing strategy to _____ this product if we want to sell more.

a)

push

b)

catch

c)

eat

d)

refund