Below The Line advertising is targeting a specific group which majorly includes out of home advertising.

Personal selling is the second most common method to communicate the benefits of the products to the end customer.

Personal selling also involves providing the consumer with an incentive for the purchase of the product.

Public relations help in building a strong brand image and a brand can slowly release the information therefore keeping the public attention intact.

Direct marketing / Internet marketing is as costly as television advertising.

Digital marketing helps the brand in reaching the end consumer.

Packaging is considered as an important medium of communicating with your consumers.

Establishing Organizational Objectives involve establishing long-term goals of an organization.

Analysis of Organizational Environment involves SWOT analysis.

Forming quantitative goals involves setting up targets for every department.

Objectives in context with divisional plans define targets so as to meet the company’s short-term and long-term objectives.

Performance Analysis is done to estimate the degree of variation between the actual and the standard performance.

Selection of Strategy involves evaluation of the alternatives and selection of the best strategy.

Corporate level strategy answers the question of how you are going to compete.

Business level strategy outlines what you want to achieve

Functional level strategy concentrates on how an organization is going to grow.

Marketing orientated approach means a business reacts to what customers want.

A production orientation can manifest itself in two ways: through a cost focus or production capability focus.

Low-cost airlines and some chain hotels, for example, have adopted production-focused orientations.