WorksheetsAdvertising methods
Total questions: 10
Worksheet time: 11mins
There are over 3000 consumer magazines tiltes in the UK
True
false
Adverisers aiming to reach the 15-24 age group may use this type of advertising as they have a captive audience although it is expensive to produce
internet
TV
Radio
Cinema
Billboard advertising can be static or placed on buses and taxis. They are generally low cost, can target regions and are eye catching. What are the main disadvantages - pick 2
Prime locatins are expensive
Not much colour
Limited space
Short exposure time to message
TV advertising reaches the largest amount of people and can target audiences by time and programme. What disadvantages do you think puts off most advertisers?
Price
Fast forwarding through ads
Channel hopping
Disperse of customers over different channels
Radio advertising cost more than print adverts, and cheaper than TV, but listeners may be doing something else and not listening. What are other advatages to radio? Select correct answers
Can target precise audience
Listeners loyal to channels
Have immediate impact e.g. offers and events
Are paid per click
What do you think are the main advantages of advertising in magazines?
Websites, Apps, Google Adwords, popups, direct email, Social-Media, 3rd party advertising, banner advertising are all types of internet advertising
True
False
Online advertising often uses a pay-per-click system. What are the main disadvantages of internet advertising?
Which methods of advertising do you think your business will most benefit from?
Internet
Radio
Newspapers
Billboard / posters
This method of advertising can be in print or online. It can have detailed information and can be organised at short notice.
Radio
Newpapers
TV
Billboards
