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Worksheets

Marketing Mix

Total questions: 18

Worksheet time: 10mins

Name
Class
Date
1.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
2.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy
3.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
4.

The marketing Mix has_________ elements.

a)

3

b)

2

c)

4

5.

Price refers to _________.

a)

where the product will be sold

b)

How much people will to pay for the product

c)

how the business tells people about the product

6.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

7.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
8.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
9.

A ...................... is a special saying made from a few words that helps identify the company or brand.

a)

logo

b)

coupon

c)

banner

d)

slogan

10.

Promotion

a)

The cost to the buyer of goods or services

b)

Where goods or services are available

c)

Informing customers about products and persuading them to buy them

d)

Goods or services that are sold

11.

Is this ...

a)

Price?

b)

Place?

c)

Promotion?

d)

Product?

12.

Is this ....

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

13.

Is this...

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

14.

Is this...

a)

Price?

b)

Promotion?

c)

Place?

d)

Product?

15.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

16.

Out of the following which are NOT goods?

a)

Hammers

b)

Autos

c)

Dry cleaning

d)

Financial services

e)

Clothing

17.

Out of the following which are NOT services?

a)

insurance

b)

Dry cleaning

c)

Ironing

d)

Automobiles

e)

Clothing

18.

What do 4 P’s of the marketing mix stand for?

a)

Product

b)

Price

c)

Promotion

d)

Place

e)

Planning