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Pemasaran

Total questions: 15

Worksheet time: 75secs

Name
Class
Date
1.

Perubahan yang drastis di era sekarang adalah pengalaman

a)

Internet, connectivity, Transparency

b)

game, connectivity, Transparency

c)

Internet, connectivity, civilization

d)

Internet, exclusivity, Transparency

2.

Kecenderungan dalam pembentukkan brand adalah

a)

Customers tend to follow the lead of their idol when

deciding which brand to choose

b)

Customers tend to follow the lead of their parents when

deciding which brand to choose

c)

Customers tend to follow the lead of their teacher when

deciding which brand to choose

d)

Customers tend to follow the lead of their peers when

deciding which brand to choose

3.

Banyak Industri saat ini menyasar konsumen yang

a)

younger, more intelligent, and growing in terms of income level

b)

younger, more productive, and growing in terms of income level

c)

mature, more productive, and growing in terms of income level

d)

younger, more productive, and settle

4.

Di negara manakah terjadi jumlah start up semakin menanjak?

a)

Amerika

b)

Asia

c)

Europe

d)

Africa

5.

Cara pengenalan Brand saat ini lebih menyasar konsumen secara

a)

Vertikal

b)

horizontal

c)

longitudinal

d)

diagonal

e)

literal

6.

Pengaruh prilaku pasar dalam active media communication saat ini mempengaruhi apa saja, kecuali

a)

Keputusan membeli produk

b)

cara berkomunikasi

c)

cara fashion

d)

life style

e)

complaint

7.

Media komunikasi saat ini

a)

smartphone, tablet, laptop, and television screens

b)

smartphone, table, laptop, and television screens

c)

smartphone, tablet, blackberry, and television screens

d)

smartphone, tablet, laptop, and pager

8.

Kemajuan apa yang dihadapi dunia internet saat ini, kecuali

a)

When making transactions on ATMs in these centers, customers can video-chat with a personal teller for assistance

b)

Zappos, an online shoe and clothing retailer, relies heavily on very personal call-center interactions as a winning formula

c)

Amazon needed to create a “physical channel” with its Dash Button, which allows shoppers to automatically replenish household products such as coffee and detergent with a push of a doorbell-sized button

d)

Birchbox, an online-first beauty product retailer, opened its brick-and-mortar store to

complement its existing e-commerce business

e)

The educator provides iPads to make personalized

recommendations, mimicking its online personalization scheme

9.

Also known as “word of mouth,” it has become

the new definition of “loyalty” during the past decade. and have the willingness to endorse and recommend the brand to their friends and family... hal ini disebut juga

a)

loyalty

b)

royalty

c)

healthy

d)

community

e)

tasty

10.

Peran anak muda yang diminati oleh industry adalah kecuali

a)

trendsetters

b)

adopters

c)

game changers

d)

convincer

11.

Peran perempuan dalam marketing, kecuali

a)

information collectors

b)

holistic shoppers

c)

household managers

d)

a key to win market share

e)

reporters

12.

Netizen sering memainkan peran apa saja? kecuali

a)

social connectors

b)

expressive evangelists

c)

content contributors

d)

discover

e)

seal approval

13.

marketing 4.0 maksudnya adalah seperti dibawah ini kecuali

a)

a marketing approach that combines online interaction between companies and customers,

b)

blends style with substance in building brands, and ultimately complements machine-to-machine connectivity with human-to-human touch to strengthen customer engagement.

c)

It helps marketers to transition into the digital economy, which has redefined the key concepts of marketing.

d)

Digital marketing and traditional marketing are meant to coexist in Marketing 4.0 with the ultimate goal of winning customer advocacy.

14.

apa yang menjadi komponen AIDA, kecuali

a)

Attention

b)

Interest

c)

Desire

d)

Action

e)

Attitude

15.

five A itu adalah

a)

aware , appeal , ask , attitude , and advocate

b)

application , appeal , ask , act , and advocate

c)

aware , appeal , align , act , and advocate

d)

aware , appeal , ask , act , and advocate

e)

aware , approach , ask , act , and advocate