The ease of obtaining the tools needed to publish content.

Indicates how fast content is created and distributed.

The actual number of unique people who access a particular content item, such as an advertisement.

The use of World Wide Web technology and Web design to develop online information sharing and collaboration services.

The process of a particular content item becoming widely popular by multiple people sharing it.

Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.

One-way communication methods in which the publisher creates content and sends that content to the end user via the media source.

The use of World Wide Web technology and Web design to develop online information sharing and collaboration services.

A markup language used to store, describe and share data on the Web.

Indicates how long content exists or can be accessed.