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How to fight a price war?

Total questions: 7

Worksheet time: 3mins

Name
Class
Date
1.

True or False?

A company should reveal its strategic intentions and capabilities to their rivals to possibily prevent a price war?

a)
b)
2.

Fill in the blank!

Another Non-Price Response includes the focus on (a)   rather than price.

3.

Which complex price actions can be implemented efficiently in a price war?

a)

Bundling

b)

Loyalty programs

c)

Multi-part Pricing

d)

Quantity Discounts

4.

True or False?

When competing in a price war the company should introduce new expensive products to establish quality trust.

a)
b)
5.

What are the risks involved in a simple price cut?

a)

Teach customers to anticipate higher prices

b)

Company might receive bad reputation

c)

Doubt on product quality

6.

Fill in the blank!

Price cuts should be implemented (a)   and unambiguously so that your competitors know that sales gains are only temporary and short-lived, thus monetarily attractive.

7.

Which analysis is NOT part of the 4 major analysis concepts?

a)

Customer issues

b)

Company issues

c)

Communication issues

d)

Contributor issues