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Worksheets507 Practice Quiz
Total questions: 20
Worksheet time: 20mins
What type of analysis would be the best option to use to convert the rate of leads to sales?
Marketing analysis
Statistical analysis
Sales analysis
None of the these options
What type of data can be used to interpret market trends and developments? (select all that apply)
Charts
Spreadsheets
Curves
Graphs
_____________ are important factors when analysing market trends and developments for potential impact on business. (select all that apply)
Demographic trends
Industrial trends
Social and cultural factors
Net response rate
Using the set of numbers provided, match the following answers to the correct term:
3, 4, 5, 6, 7, 8, 8, 9, 10
Mode 8
Median 7
Mean 6.7
Mode 7
Median 8
Mean 6.7
Mode 7
Median 6.7
Mean 8
When reviewing business performance, what forms of qualitative comparative market information could you use?
Brochures
Best practice information
Public or proprietary research
All of these answers
Why would a Organisation analyse the market performance of existing and potential competitors and their products and service offering?
to identify potential opportunities or threats.
to seek information about the Companies pricing activities
to gain knowledge about the Companies brand and quality and distribution patterns
all of these
Which of the following SWOT elements are internal factors for the business?
Strengths and Weaknesses
Opportunities and Threats
Strengths and Opportunities
Weaknesses and Threats
This forecasting technique is based off a USA Air force model used from the 1950’s as a method of solving an issue by consensus.
Scenario planning
Projection
Delphi technique
None of these answers
Forecasting is generally described as ____________ whatever the objective may be. Importantly, in looking at emerging markets, forecasting gives you a picture of what the market will look like.
Knowing
A measurement of
Predicting
A calculation of
Ethical principles may include statements referring to: (select all that apply)
Respect for people
Equality and justice
Integrity and impartiality
Accountability and transparency
Net present value of customers. In terms of market trends and development it can mean how much your customers will spend with you between now and the time that relationship ceases.
True
False
Lifetime value of a customer is How much a customer is worth to your organisation?
True
False
Mean is the average where you total a series of numbers and divide the result by the total number of incidence.
True
False
Mode is the "middle number" in your list of numbers.
True
False
Predictive analytics are used to determine the probable future potential impact on the business.
True
False
Stratified sampling is used when a population is made up of distinct, reasonably homogeneous sub populations.
True
False
An example of forecasting techniques may include: Delphi techniques and Conducting a SWOT Analysis.
True
False
Targeting in marketing is a strategy that breaks a large market into larger segments to concentrate on a specific group of customers within that audience.
True
False
A PESTLE analysis is a framework to analyse the key factors (Political, Ecological, Sociological, Technological, Legal and Environmental)
True
False
When preparing reports and research, you should assess the visual presentation for potential problems, and take any necessary corrective action
True
False
