WorksheetsMT Quiz - TM11 3B
Total questions: 10
Worksheet time: 5mins
Complete the 7P's of Tourism Marketing Mix.
1.
2. Place
3. Price
4.
5.
6. People
7.
Production
Promoting
Physical Structure
Partition
Product
Promotion
Philosophised
Process
Product
Promotion
Physical Evidence
Process
Pension
Perforate
Perishable
Personalized
Identify whether it is Tangible or Intangible
Tangible
Intangible
Identify whether it is Tangible or Intangible
Tangible
Intangible
The second step of the strategic marketing process is to evaluate internal and
external factors that affect your business and market. One of the methods to conduct this analysis is SWOT analysis.
What does SWOT stands for?
This refers to the tactics (or marketing activities) that we
have to satisfy customer needs and position our offering clearly in the mind of
the customer.
Marketing Mix
Specific Tourism Products
Visitor Experience
Product Life Cycle
It is the typical characteristic of
tourism as well as the service industry. It means that the consumer can
only use/experience the service but it does not mean that he is the
owner of the product/service.
Inseparability
Tangible
Heterogeneity or Variability
Lack of Ownership
It refers to something intangible that cannot be
touched or stored, have to be
consumed on-site. An example
of this is the customer services
received during the meal.
Ancillary Services
Intangible
Services
Products
It refers to a unique place where a visitor sends at least one night
and exhibit tourism products such as attractions, support services, and
tourism services.
Comprise tourism products that
can be sold as individual
offerings such as
accommodations and tourist
attractions.
Total Tourism Products
Specific Tourism Products
Residents Oriented Products
Tourism Oriented Products
They can be touched
and stored, consumed now or
later. They are also known
as goods. For example a
restaurant meal.
Ownership
Tangible
Perishability
None of the Above
