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WorksheetsBoston Matrix
Total questions: 13
Worksheet time: 12mins
One limitation of the Bostrix Mix is ... ?
A Cash Cow will not be profitable
It is easy to measure market share
Firms cannot invest in Dogs
High market share might not mean high profits
One limitation of the Bostrix Mix is ... ?
A Cash Cow will not be profitable
It is easy to measure market share
Firms cannot invest in Dogs
High market share might not mean high profits
Which category in the Boston Matrix is for the least successful product?
Cash Cows
Stars
Decliners
Dogs
Which of these companies is most likely to use the Boston Matrix?
Aldi
Sellotape
Unilver
A local window cleaner
Products in which two categories of the Boston Matrix are most likely to generate positive cash flows?
Stars and Cash Cows
Cash Cows and Dogs
Dogs and Stars
Problem Children and Stars
The Boston Matrix is used to help a firm manage its ... ?
Cash Flow
Product Portfolio
Organisational structure
Share Price
What are the two dimensions that are used to determine the position of a product or brand in the Boston Matrix?
Share price & market share
Selling price & market demand
Market share & Market growth
Sales & Profits
A product with a high share of a mature market would be classified as a ... ?
Problem Children
Cash Cow
Star
Dog
A benefit of using the Boston Matrix to make decisions is that it may help a business ... ?
Get rid of employees who are not needed
Launch products before they are ready
Save money on budgeting
Focus on products with the most potential
A key reason for a business to have a balanced portfolio of products is to ... ?
Raise finance
Spread risk
Encourage innovation
Recruit staff
A product in a fast-growing market significantly increase its market share. It looks like it is now a ... ?
Cash Cow
Star
Problem Child
Dog
