In a marketing society, _____ is often associated with consumers’ purchasing power

_____ is the process by which consumers endeavor to increase their social standing through conspicuous consumption and possessions.

To many people, social class membership serves consumers as a(n) _____ for the development of their attitudes and behaviors.

The feeling of social-group membership is referred to as _____.

Occupation, amount of income, and education are typical variables used as _____ measures of social class.

Streamline Luggage Company markets its roll-aboard suitcases to international executives and businessmen that travel regularly. This is an example of segmenting based on _____.

A composite-variable index of objective measures of social class uses a number of _____ to evaluate social-class membership.

Which of the following class strata view work as means to “buy” enjoyment?

Which of the following class strata constitute a major market for do-it-yourself products?

The term “upward mobility” usually refers to advancement in one’s _____.

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of _____.

Research has shown that members of generation X are going to be worse off than their parents in terms of income and jobs. This is a sign of _____.

The new class that has a certain degree of literacy, familiarity, and competency with technology, especially computers and the Internet, is called _____.

_____ are more likely to have greater exposure to publications that dramatize romance and the lifestyles of movie and TV celebrities.

_________ consumers are driven more and more by their desire for social status which is reflected in their buying behaviors, particularly with respect to products positioned as status symbols

___________ is referred to some young adult will find it very difficult to “do better” than their parents and may not do as well as their mothers and fathers

The underlying rationale for __________ clustering is that “birds of a feather flock together”

Most American think of ___________ which refer to upper classes being the reference group for many ambitious men and women.

One that reflects an individual’s sense of belonging or identification with others referred to as _________

________is known as the degree of recognition received from others

____________ is defined as the division of members of a society into a hierarchy of distinct status classes so that members of each class have relatively the same status and members of all other classes have either more or less status

Lower income or ____________ are household earning $ 35,000 or less

___________underclassed refer to those who are unfamiliar or lack computer skills

__________ is now often viewed by peers as “friendly and fun”