WorksheetsMarketing
Total questions: 12
Worksheet time: 7mins
Two of this statements are true about how to develop a sustainable competitive advantage . Can you spot them?
Build strong relationships with customer
Build strong relationships with the competitors
Build strong relationships with the employees
Build strong relationships with suppliers
What is the "Customer" in the circle of the 4 C's
A way to reach the customer faster.
The communication channel between the company and the customer.
What can be produced to meet the customer's needs.
The customers' perception of the psychological burdens added to the product by travel, effort or time invested.
The Product market cycles can only be in long term
True
False
Which are the phases of the market cycle:
Accumulation, Bullish phase, Distribution, Bearish phase
Intro, Growth, Maturity, Decline
They appear on the market, develop in various forms and eventually disappear when a new product appears that better meets consumer needs, or simply because consumers change their tastes
Competitive advantage
Product life cycle
Product market cycles
Strategies to face competition
In the product life cycle, the growth is when sales are high, without variations in volume.
True
False
What is competition?
the concurrence in the same market of different suppliers of goods or services.
the advantage over competitors that is difficult to replicate and can be sustainable over a long period of time.
What are the following requirements to identify the competitive advantage?
-Results
-Sustainable
-Difficult to imitate
-Analyze and describe their products or services.
-Highlight their strengths and weaknesses
-Introduction
-Growth.
-Maturity
When analyzing competition, we must... (choose two)
Analyze and describe their products or services.
Offer a product that is very different from those of the competition.
Highlight their strengths and weaknesses
Offer a product or service very similar to that of the competition and attract customers.
If sales agents expect to increase or even maintain sales volume, they must continually prospect for new customers. More time needs to be spent on this, than on any other activity.
True
False
To convert a candidate into a prospect, he or she must qualify in terms of:
-Need or desire
-Ability
-Eligibility
-Authority to buy
-Need or desire
-Maturity
-Eligibility
-Personal Growth
Spot the lie !
The 4 C's are Customers, Communication, Cost, Convenience
The 4 C's are Customers, Communication, Cost, Competition
