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WorksheetsSEMI - Unit 2
Total questions: 19
Worksheet time: 10mins
What kind of goals should sports or event marketers set if they have the appropriate data?
Open-ended
Realistic
General
Broad
What is one way that sports or event marketers use marketing information?
To develop new products
To determine credit scores
To change economic trends
To prepare sales invoices
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
Before it implements organizational changes
Only when there appears to be a problem
If ticket sales show short-term improvement
In a proactive and systematic manner
Sporting goods businesses often gather marketing information to accomplish which action?
Identify trends
Obtain licensing contracts
Gain the respect of competitors
Adjust credit ratings
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
Text files
Direct delivery programs
Clickstream data
Internet service providers
Which is a secondary source of information for a sport or an event?
Personal interviews
Computerized surveys
Accounting records
Demographic reports
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
Magazine article
Trade journal
Government website
Sales report
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
Government sources
Telephone surveys
Primary databases
Personal questionnaires
What type of marketing information might a business obtain by monitoring sales invoices?
Service tactics
Profit margin
Sales territory
Customer profiles
What internal records do many businesses monitor in order to obtain useful marketing information?
Sales reports
Trade journals
Industry projections
Print advertisements
What information is usually contained in a database about competitors?
Budget structure
Production Techniques
Advertising media
Creative strategy
Which internal records might a business use to analyze information regarding customer satisfaction levels?
Expense reports
Debit receipts
Credit reports
Comment cards
Which might a sports or an event organization search to obtain marketing information?
Foundations
Media
Newsletters
The Internet
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
Youth magazine
Government Census
National news outlet
Sporting goods association
What type of competitor information is important for sports or event organizations to maintain in a database?
Consumption
Demographics
Market size
Price lists
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
To compile regulatory data
To review employment trends
To analyze product performance
To prioritize investment goals
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
It can be out of date.
It can be incomplete.
It can be costly.
It can be time consuming.
Primary research includes collecting data for which situation?
Marketers across the industry to use
Informational purposes only
The current research project
Understanding the economic cycles
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
Reading industry publications
Surveying the club members
Viewing the websites of competitors
Collecting promotional literature
