Some people worry that these subjective claims will m (a)   consumers.

Also, competitors o (a)   to untruthful claims being made by another company.

U (a)   , they think it might give their competitor an unfair advantage.

In some countries, consumer rights organizations i (a)   various products and services to check if the advertising is honest.

They can publicize examples of d (a)   advertising that are likely to mislead the public.

It is also important to have an official body to check the v (a)   of claims that advertisers make.

Such official organizations need to have the a (a)   to take legal action if the claims are dishonest.

In general, consumers also need to have an a (a)   of how advertising works so that they do not believe vague or exaggerated claims.

Puffery is a term for e (a)   advertising claims about products, such as "These sports shoes are the best in the world"