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Advertisement Techniques

Total questions: 9

Worksheet time: 15mins

Name
Class
Date
1.

Avant-Garde advertisements convince you to buy their product by

a)

telling you everyone has this product

b)

making it seem like you will be the first to have this product

c)

providing you with facts and statics on their product

d)

using celebrities to explain why you should buy the product

2.

Which advertising technique is Coca-Cola using in this print ad?

a)

Transfer

b)

Facts & Figures

c)

Bandwagon

d)

Avant-Gard

e)

Testimonial

3.

T-Mobile has released a new ad. They are targeting their largest competitor Verizon. To convince Verizon users to switch from Verizon, T-Mobile decides to release an ad comparing their "lower" prices to the "high" prices of Verizon. They also include this 5G Coverage map inside of their ad. What type of advertisement technique is T-Mobile using?

a)

Bandwagon

b)

Trans

c)

Facts & Figures

d)

Avant-Gard

e)

Testimonial

4.

What evidence, inside of this advertisement, helps you know Lysol is using the Facts & Figures technique?

4 lines
5.

A new pair of Beats by Dre Headphones are scheduled to come out in January of 2022. The company wants to get the word out early, so they plan to begin releasing commercials in December of this year. The company also plans to drop a pre-order link on the first of December. What type of advertisement technique is being used?

a)

Bandwagon

b)

Facts & Figures

c)

Testimonials

d)

Avant-Garde

e)

Transfer

6.

In each of their advertisements, Dunkin Donuts uses their slogan "America Runs on Dunkin." Which technique can be used to describe the slogan of Dunkin Donuts

a)

Bandwa

b)

Avant-

c)

Testimonial

d)

Facts & Figures

e)

Transfer

7.

A bandwagon advertisement is effective because

a)

it makes you feel like you have to buy a product because everyone else has it

b)

it uses proven facts and statistics to show why a product is the best

c)

it appeals to your emotions

d)

it uses testimony (or stories) from people who have used the product

8.

Which ad technique is Kraft using in their Mac & Cheese ad?

a)

Bandwagon

b)

avant-gard

c)

transfer

d)

testimonial

9.

Adidas is preparing for the upcoming Christmas sales season. They have a pair of cleats that have been out all summer, but are not selling. Adidas claims the new cleats are lighter and have more traction. To boost sales of their cleats, Adidas recruits Argentinian soccer star, Lionel Messi to be the face of their new campaign. What type of Advertisements will Messi star in during this campaign?

a)

Bandwagon

b)

Facts & Figures

c)

Transfer

d)

Testimonial

e)

Avante Garde