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Chapter 4 - Building an E-commerce Presence: Websites, Mobil

Total questions: 15

Worksheet time: 11mins

Name
Class
Date
1.

Building an e-commerce presence requires that you systematically consider the many factors that go into the process. These factors are as described in following anser EXCEPT for:

a)

Management

b)

Software

c)

Design

d)

Physical store architecture

2.

A SWOT analysis is a simple but powerful method for strategizing about your business and understanding where you should focus your efforts. In a SWOT analysis you describe the following dimensions EXCEPT for:

a)

Strengths

b)

Wackiness

c)

Opportunities

d)

Threats

3.

There are four different kinds of e-commerce presence: website/app, e-mail, social media, and offline media. Examples of platform for offline media does NOT includes:

a)

Print

b)

TV

c)

Radio

d)

Instagram

4.

It’s a good idea for us to have a rough idea of the time frame for developing your e-commerce presence when you begin. There are usually ________ phases involved in the development of a startup e-commerce company.

a)

two

b)

four

c)

six

d)

eight

5.

There are five major steps involved in the systems development life, including system analysis/planning, system design, building the system, testing and implementation and maintenance. Once you have a clear idea of both the logical and physical designs for your site, you can begin considering how to actually build the site. You have many choices, and much depends on the amount of money you are willing to spend. Choices range from _______ everything to ______ .

a)

insourcing, do it yourself

b)

outsourcing, build your own

c)

outsourcing, done for you

d)

insourcing, in-house

6.

__________ a process in which the site is compared with those of competitors in terms of response speed, quality of layout, and design.

a)

Benchmarking

b)

Unit testing

c)

System testing

d)

Multivariate testing

7.

If you are developing your firm’s website in-house, website optimization requires that you consider three factors as described below, EXCEPT for:

a)

page content

b)

page generation

c)

page delivery

d)

page interactivity

8.

_____________ e-commerce system architecture in which the web server is linked to a middle tier layer that typically includes a series of application servers that perform specific tasks as well as a backend layer of existing corporate systems.

a)

One-tier architecture

b)

Two-tier architecture

c)

Three-tier architecture

d)

Multi-tier architecture

9.

There are some basic functionalities provided by all web servers, including _______ which permits transfer of very large files from server to server.

a)

File Transfer Protocol

b)

Search engine

c)

E-mail

d)

Processing of HTTP requests

10.

_________ refers to all the underlying computing equipment that the system uses to achieve its e-commerce functionality.

a)

Software platform

b)

Hardware platform

c)

Utility platform

d)

Computing platform

11.

Scalability refers to the ability of a site to increase in size as demand warrants. There are three steps you can take to meet the demands for service at your site. _________ refers to employing multiple computers to share the workload.

a)

Horizontal scaling

b)

Vertical scaling

c)

Horizontal-vertical scaling

d)

Improving the processing architecture

12.

All of following statements are some e-commerce website features that annoy customers, EXCEPT:

a)

Pop-up and pop-under ads and windows

b)

Links that don’t work

c)

Fast loading pages

d)

Music or other audio that plays automatically

13.

The more interactive a website is, the more effective it will be in generating sales and encouraging return visitors. There are a few commonly used software tools for achieving high levels of site interactivity. _______ refers to a small, prebuilt chunk of code that executes automatically in your HTML web page; capable of performing a wide variety of tasks.

a)

Common Gateway Interface (CGI)

b)

JavaScript

c)

ColdFusion

d)

Widget

14.

A ________ is an application designed specifically to operate using the mobile device’s hardware and operating system.

a)

mobile web app

b)

native app

c)

hybrid app

d)

mobile website

15.

Designing a mobile presence is somewhat different from traditional desktop website design because of different hardware, software, and consumer expectations. Below are some unique features that must be taken into account when designing a mobile presence EXCEPT:

a)

software

b)

connectivity

c)

display

d)

interface