WorksheetsChapter 4 - Building an E-commerce Presence: Websites, Mobil
Total questions: 15
Worksheet time: 11mins
Building an e-commerce presence requires that you systematically consider the many factors that go into the process. These factors are as described in following anser EXCEPT for:
Management
Software
Design
Physical store architecture
A SWOT analysis is a simple but powerful method for strategizing about your business and understanding where you should focus your efforts. In a SWOT analysis you describe the following dimensions EXCEPT for:
Strengths
Wackiness
Opportunities
Threats
There are four different kinds of e-commerce presence: website/app, e-mail, social media, and offline media. Examples of platform for offline media does NOT includes:
TV
Radio
It’s a good idea for us to have a rough idea of the time frame for developing your e-commerce presence when you begin. There are usually ________ phases involved in the development of a startup e-commerce company.
two
four
six
eight
There are five major steps involved in the systems development life, including system analysis/planning, system design, building the system, testing and implementation and maintenance. Once you have a clear idea of both the logical and physical designs for your site, you can begin considering how to actually build the site. You have many choices, and much depends on the amount of money you are willing to spend. Choices range from _______ everything to ______ .
insourcing, do it yourself
outsourcing, build your own
outsourcing, done for you
insourcing, in-house
__________ a process in which the site is compared with those of competitors in terms of response speed, quality of layout, and design.
Benchmarking
Unit testing
System testing
Multivariate testing
If you are developing your firm’s website in-house, website optimization requires that you consider three factors as described below, EXCEPT for:
page content
page generation
page delivery
page interactivity
_____________ e-commerce system architecture in which the web server is linked to a middle tier layer that typically includes a series of application servers that perform specific tasks as well as a backend layer of existing corporate systems.
One-tier architecture
Two-tier architecture
Three-tier architecture
Multi-tier architecture
There are some basic functionalities provided by all web servers, including _______ which permits transfer of very large files from server to server.
File Transfer Protocol
Search engine
Processing of HTTP requests
_________ refers to all the underlying computing equipment that the system uses to achieve its e-commerce functionality.
Software platform
Hardware platform
Utility platform
Computing platform
Scalability refers to the ability of a site to increase in size as demand warrants. There are three steps you can take to meet the demands for service at your site. _________ refers to employing multiple computers to share the workload.
Horizontal scaling
Vertical scaling
Horizontal-vertical scaling
Improving the processing architecture
All of following statements are some e-commerce website features that annoy customers, EXCEPT:
Pop-up and pop-under ads and windows
Links that don’t work
Fast loading pages
Music or other audio that plays automatically
The more interactive a website is, the more effective it will be in generating sales and encouraging return visitors. There are a few commonly used software tools for achieving high levels of site interactivity. _______ refers to a small, prebuilt chunk of code that executes automatically in your HTML web page; capable of performing a wide variety of tasks.
Common Gateway Interface (CGI)
JavaScript
ColdFusion
Widget
A ________ is an application designed specifically to operate using the mobile device’s hardware and operating system.
mobile web app
native app
hybrid app
mobile website
Designing a mobile presence is somewhat different from traditional desktop website design because of different hardware, software, and consumer expectations. Below are some unique features that must be taken into account when designing a mobile presence EXCEPT:
software
connectivity
display
interface
