NEW
Font size
WorksheetsInternal Mktg_Session 5
Total questions: 11
Worksheet time: 6mins
The basic premise of the __________ is: "love the customer, not the product".
Marketing mix
Marketing strategy
Marketing model
Marketing concept
According to the marketing concept, the social and economic justification of the existence of a company is the satisfaction of the needs and desires of the consumer while the organizational objectives are achieved.
True
False
Which of the following is NOT a characteristic of a market-oriented company?
Information on the markets and their needs and desires permeates the entire organization
Employees are empowered, resulting in higher motivation and job-satisfaction
Strategic and tactical decisions are made in an interfunctional and interdivisional way
Divisions and operational areas make well-coordinated decisions
A new organizational culture will be accepted by employees either if it is congruent with the experience of the group members or not.
True
False
According to Groom et al, internal marketing can "build a bridge", thas is, can improve the strategy's execution by attending the employee's needs.
True
False
Which of the following is NOT a fundamental element for the sucess of an internal marketing strategy, accoridng to Groom et al?
Performance/Success
Pride/Confidence
Reward/Recognition
Consistency
According to Groom et al, the process of developing values in a company starts with __________.
The meaning definition of the values that are going to be developed
The definition of the "ideal scenario" for each value
Establishing the relationship of the values with the brand
Communicating the values to the company
Which of the following is NOT a step in the strategy implementation process, according to Groom et al?
Identifying the right behaviors
Recognizing and celebrating the right behaviors
Rewarding the right behaviors
Developing the right behaviors in external customers
The link between internal marketing and HR management at a strategic level is oriented to:
Motivate employees towards customer orientation
Coordinate HR and other functions to deliver the promises to customers
Empower employees to motivate them
Compensate employees with higher salaries and bonuses
To avoid conflicts between Human Resources and Marketing, it is important that:
HR must approve salary increases to involved employees
Internal maketing efforts need to come from strategic management
Employees must be emopwered, motivated, and satisfied with their jobs
HR personnel must be integrated to the Marketing department
Which of the following is NOT an alternative to increase inter-functional coordination between HR and Marketing?
Create liason or boundary-spanning roles between departments
Matriz organizational structures
Cross-functional teams
Empower employees up to certain level
