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Worksheets5 Business POB - END OF TERM EXAM (Dec 2021)
Total questions: 76
Worksheet time: 57mins
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
When someone famous uses their own image to help promote a particular product, it is called ........... .
billboard
endorsement
placement
spread
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Based in the customer's perception alone.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
Type of promotion, company rep speaks directly with customer
competitor
four Ps of marketing
sales
brand identity
Suggestive selling and group sales is a type of
personal selling
market campaign
brand
target market
Specific offer designed to increase sales
repeat customers
publicity
sales promotion
ads
A group of people who share one or more common characteristics, lumped together for marketing purposes
market segment
sales
online advertising
group sales
Successful organizations learn the preferences and behaviors of key customer segments through this process
market research
market segmentations
choosing only one target market
setting a price everyone can afford
A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.
public relations
press release
supporting charitable causes
reviews from customers
Knowing your costs, profit goals and competitors’ prices.
helps you to set the right price for your product.
depends on your targeted market
is key in planning your decor
useful way to segment a market
Which of the following industries is an example of a monopoly?
utilities/water
department stores
auto industry
commercial airlines
If a single firm raises its price it will not be able to sell any of its output.
Perfect Competition
Pure Monopoly
Monopolistic Competition
Oligopoly
In this market, the producer is the least responsive to buyers' needs and wants.
Perfect Competition
Pure Monopoly
Monopolistic Competition
Oligopoly
The place where goods are stored
supply chain
streamlined
raw materials
warehouses
The series of processes and companies involved in making and selling a product
order
logistics
stock
supply chain
The 'middleman' between the manufacturer and retailer
consumers
suppliers
distributors
company
what is the function of transportation
For Product Movement
For Supply
For Convienience
all of the above
advantages of air transport
high speed
high costs
slow
more risks
what is the method used for GAS/LIQUID/PETROLIUM
Sea
Water
Road
Pipeliness
the advantages of using water trasport?
larger capacity
low cost
safety
all of the above
what transportation is used to carry coal/tin?
rail
sea
air
pipelines
A business' supply chain includes __________________
all companies involved in the upstream flow
all companies involved in the downstream flow
all processes from raw materials to consumption
All of the Above
The first stage of the supply chain management flow is called _________
Manufacture
Raw Materials
Season 1
Suppliers
The beginning stage of the Supply Chain is also called the ________________
Point of Concern
Point of Origin
Point of the Lesson
Point of Comsumption
The ending stage of the supply chain is also known as the ________________________
Point of Contention
Point of Origin
Point of Conclusion
Point of Consumption
It accepts deposits from individuals and organizations that have excess funds and provide loans to those who are in need. This financial institution is called _______.
investment banks
commercial banks
credit unions
insurance companies
One of the financial institutions that operates by collecting premiums from clients is called ____________ .
brokerage
credit union
investment banks
insurance companies
It is a collection of financial products owned by a single investor, either an individual or organization is called ______.
product marketing
investment portfolio
stock contribution
product investment
It is a document which the borrower gives to the lending institution in exchange for the money he borrowed is called _______.
gift certificate
check
collateral
promissory note
This is the cash that is generated by the business when it operates successfully
Retained profits
Share capital
Angel investor
Owner savings
Which of the following is NOT usually considered a personal source of finance.
Savings
Redundancy payments
Crowdfunding
Credit card
A short-term source of finance from a bank that usually is only used in an emergency/when needed
Overdraft
Loan
Share capital
Credit card
Wealthy individuals who invest in high-potential businesses are...
Banks
Angel Investors
Shareholders
Crowdfunders
Case study: after years of success and growth, Shark Tank success story Lumibowl (a clip-on light that illuminates your toilet bowl so you 'hit your target' in dark of night!) is ready to grow extensively into other countries. It needs huge amounts of money in order to do so. Which source of finance would be a good fit?
Raising share capital by transforming from a partnership to a public corporation
Taking advantage of the agreed overdraft with the bank
Retained profits of $80,000
Crowdfunding
Which is the best description of a 'money market'
Made up of all those people and organisations who want money and all the people and organisations who are willing and able to supply money.
Any place where buyers and sellers come together.
The money used to pay for goods and services
A bank at which people can open an account at.
A central bank usually performs which combination of the following functions...(select 2)
It issue notes and coins for the nations currency and is where the king or queen holds their money
It manages the nation's gold reserves and manages payments to and from the government
It prints money for the banks to store until people withdraw it and issues the notes and coins
It issue notes and coins for the nations currency and is the lender of last resort to the banking system
Governments can raise money to finance public spending through the sale of...
James
Bonds
Shares
Stocks
Credit Unions
These banks specialise in helping large business organisations to raise finance to fund their operations and expansion, usually through helping them to issue an sell stocks and shares on the stock market.
These are also known as savings and loans associations or building societies.
This is a co-operative, not-for-profit organisation, owned by and for its members. They provide low cost loans for people on low incomes.
This type of bank offers services based on the principles of Sharia Law which forbids interest charges and payments.
the objective of central bank is to _______
ensure monetary stability in the country
maintain the international value of the country's currency
issue currency
all of these
Interest is...
A reward for saving and a reward for borrowing
A cost of saving and a reward for borrowing
A cost of borrowing and a cost of saving
A reward for saving and a cost of borrowing
Can come to the rescue of a bank that is solvent but faces temporary liquidity problems by supplying it with much liquidity when no one else is willing to extend credit to the bank.
Banker to Banks
Controller of credit
Lender of Last Resort
None of the Above
Which of the following is NOT a responsibility of the government?
Job security
Protection and general welfare of citizens
Maintenance of a safe environment for investors
Direct taxation
Providing sickness benefits, funeral grants, unemployment benefits and old age pension are examples of which social service?
Education
NIS
Transportation
Health care
The notation of social inclusion involves:
taxing higher incomes at proportionately the same rate as lower incomes
a welfare system that provides for the needs of all citizens
government economic decisions being given priority over private decisions
tax incentives that encourage hard work and enterprise
Which of the following is a reason for levying taxes?
to raise revenue for the government
to reduce levels of inequality in society
to discourage antisocial activities
to finance reduced levels of government expenditure
Which of the following is not an objective of the government:
An efficient allocation of resources
An equitable distribution of income
The allocation of goods and services
Sustainable economic growth
Government tries to protect competition by
controlling the prices of products.
restricting the production of certain products.
regulating monopolies.
preventing all monopolies.
Government provides protection to business owners’ property through the use of
zoning laws.
minimum-wage laws.
safety standards
consumer-protection laws.
Which of the following is a positive effect of government regulation:
Price controls
Legal protection
Unfair competition
Increased inflation
Which of the following is NOT a responsibility of the government?
Job security
Protection and general welfare of citizens
Maintenance of a safe environment for investors
Direct taxation
