WorksheetsConsumer Behaviour
Total questions: 11
Worksheet time: 25mins
Stimuli that are too weak or too brief to be consciosly seen or heard is
subliminal perception
product decision
sensation
Motives
Consumers are exposed to thousands, if not millions, of stimuli every day. The stimuli that they perceive depends on the three factors, except ..
Nature of stimulus
Principles
Expectation
Motives
Why Perceptual Interpretation occurs?
People have a need for closure and organize perceptions to form a complete picture.
they are selective as to what they are exposed to – what messages they seek out
because consumers have unique motives, interests, and experiences
because consumer have positive expectations of how that brand performs
Individuals tend to carry pictures in their minds of the meanings of various kinds of stimuli.
Jumping to Conclusions
Hallo Effect
First Impressions
Stereotypes
situations in which the evaluation of a singleobject or person on a multitude of dimensions is based on the evaluation of just one or a few dimensions (e.g. a man is trustworthy, fi ne and noble because he looks you in the eye when he speaks)
Hallo Effect
Stereotypes
First Impression
Interpretation
What is Consumer Imagery ?
Explain briefly why marketer may forced to reposition it in response to market events?
What is function the technique of perceptual Mapping?
any price that a consumer uses as a basis for comparison injudging another price
Relation pricing
Efficiency Pricing
Reference Prices
Perceived Orice
Explain Briefly what is perceived quality of service
The immediate and direct response of the sensory organs to stimuli is
perception
absolute threshold
Sensation
Interpretation
