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WorksheetsAGCM2000 Final Review
Total questions: 20
Worksheet time: 40mins
Which type of microphone is usually attached to an interview subject?
Shotgun
Stick
Hand-held
Lavaliere
What is the standard markup language for documents designed to be displayed in a web browser?
HTTP
HTML
CSS
CMS
The left side of a two-column script may contain...
Content Type
Timecode
File names
All of these
Which of these is NOT a color system to consider in graphic design?
RGB
Hexadecimal
CMYK
Graphics Interchange
Which of these are NOT part of media relations strategy?
Don't bother reporters unless a crisis or other event is occurring.
Identify a specific person to handle media requests.
Maintain a directory of reporters.
Establish yourself (your org) as reputable and knowlegable.
________ is the protection of any original work that is in some type of tangible form.
Trademark
Copyright
Guild Rights
Copwrite
Cognitive campaign objectives aim to influence...
Actions
Thinking
Emotions
Purchasing
The number of target audience members who encounter your message is defined as...
Frequency
Audience
Impact
Reach
A "brand" can be a...
Product
Good
Service
All of these
Once an event budget is calculated, what additional percentage is recommended as a contingency?
10%
12%
15%
20%
Which is a false arguement that is directed against a person rather than the position they are maintaining.
Ad Hominem
Red Herring
Post hoc, procter hoc
Circular Argument
Which type of questions result in Yes/No or exceedingly simple answers?
Open-ended
Closed
Rhetorical
Compound
What do we call the free advertisements for non-profit campaigns, programs, activities, and events which air on TV and radio?
Policy Statement Announcements
Public Service Announcements
Public Select Advertisements
Packaged Service Analogues
What does the W in SWOT analysis stand for?
Working Group
Waypoint
Wants
Weaknesses
Select the BEST answer.
When companies use the postal system to deliver a physical offer (coupons, sales pitch, etc.) to customer mailboxes, we call it...
Direct Mail
Shared Mail
Cross Promotion
Direct Marketing
Which type of sound can add "flavor" to a video?
Camera noise
Interviews
Natural ("nat") sound
Director commentary
Typography is the art of _________.
Typing, speed and accuracy
Choosing fonts for a publication or website
Classifying messages
Classifying geographic terrain
According to the text, which social media site is a micro-blog that lets its users send and view other users' 280-character updates?
MySpace
Which should you NOT do when communicating during a crisis?
Tell it all, tell it fast, and be proactive in communicating.
Give "off-record" interviews to guide the news cycle.
Keep your cool during interviews and do NOT get mad.
Write everything down for future planning.
Which is the last step in the video production process described in your book?
Prepoduction
Production
Post-production
Audience and Program Analysis
