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WorksheetsMarketing basics
Total questions: 14
Worksheet time: 5mins
Name
Class
Date
1.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
2.
The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.
a)
marketing concept
b)
marketing mix
c)
market
d)
marketing
3.
Potential customers with shared needs who have the desire and ability to buy a product.
a)
market
b)
target market
c)
clients
d)
customers
4.
Basic necessities such as food, clothing, shelter.
a)
wants
b)
needs
c)
tangible
d)
intangible
5.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
Products
6.
Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.
a)
behavioristics
b)
demographics
c)
geographics
d)
psychographics
7.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
8.
A way of analyzing a market by categorizing specific characteristics.
a)
marketing mix
b)
target market
c)
market segmentation
d)
marketing concept
9.
This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
a)
Survey Creation
b)
Marketing Research
c)
Advertising Selection
d)
Marketing Discovery
10.
This type of data coming from research answers questions such as "how many?" and " how much?".
a)
Research Data
b)
Quantitative Data
c)
Number Data
d)
Qualitative Data
11.
This type of data from research answers questions such as "how" and "why".
a)
Research data
b)
Quantitative data
c)
Number data
d)
Qualitative data
12.
Quantitative research is typically conducted on ________ samples of people
a)
large
b)
small
13.
The main purpose of marketing research is to
a)
determine consumer behavioe
b)
obtain information
c)
forecast sales
d)
determine the economy
14.
Which of a following is NOT a reason businesses conduct marketing research?
a)
Identify marketing opportunities
b)
hire a new marketing director
c)
solve marketing problems
d)
monitor marketing performance
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