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WorksheetsConsumer behaviour - Culture
Total questions: 15
Worksheet time: 1hrs 15mins
What is the example for informal learning ?
teacher teaches students
Adult/older siblings teach the kid on how to behave
Child imitate behaviour of others
Child imitate behaviour of his parents
........is the learning of one's different culture
Enculturation
Acculturation
Which of the following is not a major of subcultures
Language
Religion
Race
Age
Husband and wife with one or more children living with their grandparents in the same household refers to
Single parent
Extended
Nuclear
Married couple
•family member who control the flow of information about a product or service into the family
Decider
Influencer
Disposer
Gatekeeper
Family member who initiate or carry out disposal or discontinuation of a particular product or service
Disposer
Maintainer
Buyer
Decider
Refers to the group that does not wish to be associated with another group that has different values and beliefs from theirs.
Aspirational groups
Dissociative group
Associative group
Dissociate group
A purchase is only made when the product
has the approval of close friends or alike.
Associate influence
Informational influence
Identification influence
Normative influence
What is culture ?
the arts and other manifestations of human intellectual achievement regarded collectively.
The ideas, customs, and social behaviour of a particular people or society
The way of life of a particular people that shown in their ordinary behaviour and habits.
A system of values and norms that are shared among a group of people and that when taken together constitute a design of living
List THREE (3) characteristics of culture with example
A high rank social class tend to use their ............... as a tool of investment and which they utilised the rebate and offers.
Clothing, Fashion, Shopping
The pursuit of Leisure
Saving, spending and credit
Social class and communication
Based on your understanding, which category of social class is not highly to spend and runs for errands at this place ?
Upper-upper class
Lower-lower class
Lower-upper class
Upper-middle class
Which of the following explain the characteristics of culture
Culture is dynamic
Culture is shared
The invisible hand of culture
Culture is learned
1. Consumer Behavour refers to “ the behaviour that consumers display in searching for, _________________,_______________,evaluating and _______________ of products and services that they expect will satisfy their needs.
Trial, using and disposing
Purchasing, trial and disposing
Purchasing, using and disposing
Purchasing, awareness and disposing
_______ divides buyers into different groups based on social class, lifestyle, and
personality characteristics.
Geographic segmentation
Psychographic segmentation
Behavior segmentation
Demographic segmentation
