You should select destination experiences to promote that are based on your audience.

Target market categories includes geographic, demographic, psychographic and behavioral.

Social media is a free form of advertising and a way to connect with a massive engaged audience.

Social media works particularly well for advertising destinations as it photo and video based.

It is important to know who your target markets are.

Knowing why your market is visiting a destination will make you understand your audience better.

Marketing experiences “both” includes experiential and purchasing.

Experiential experiences make you feel happier than purchasing experiences.

In destination marketing, the big three social media are Facebook, Twitter, & Instagram.

Destination marketing and management is a complex issue which requires a comprehensive, holistic and systematic approach to understand it.

The development, marketing and management activities of destinations are very much in line with the development of the tourism industry at the global scale.

Effective and integrative marketing and management strategies for destinations dictate a comprehensive understanding of the concept and scope of tourism industry in general and of destination marketing and management in particular.

Tourism happens “only” when a tourist has to leave his (or her) residence for a certain destination by means of transport for various purposes.

Depending on the motivation and activities engaged in, tourists/travelers can be classified into different types, such as leisure travelers, business travelers and common- interest travelers.

In the traveler- generating region, we can find travel agents and tour operators.

In the destination region, we can find attractions and the hospitality industry.

In the transit route region, we have the transport sector.

The primary tourism industry is composed of travel trade, transport, accommodation and catering, as well as catering facilities and tourist attractions, etc.

A tourism cluster is an accumulation of tourist resources and attractions, infrastructure, equipment, service providers, other support sectors and administrative organizations, whose integrated and coordinated activities provide customers with the experiences they expect from the destination they choose to visit.