WorksheetsPhoto journaliswm
Total questions: 6
Worksheet time: 3mins
Advertising
paid non-personal commnication about an organization and its products that is transmitted to a target audience through a mass medium
Television, Radio, newspapers, magazines, direct mail, mass-transit vehicles, or outdoor displays
is non personal communication in news-story form, regarding an organization, its products in an exchange situation
direct communication with carefully targeted individual consumers to obtain an immediate response through the use of non-personal tools.
Mass Medium
an activity or materialthat acts as a direct inducement and offers added value or incentive for the product , to resellers , salespersons or consumers.
is direct communication with carefully targeted individual consumers to obtain an immediate response through the use of non-personal tools (mail, telephone, fax and email)
Television, Radio,Newspaper, Magazines, Direct Mail, mass-transit vehicles, or outdoor displays
paid non-personal communication about an organization and its products that is transmitted to a target audience medium
Personal Selling
an activity or materail that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons , or consumers.
personal, paid communicatin that attempts to inform customers and persuade them to purchase products in an exchange situation
paid non-personal communication about an organization and its products that is transmitted to a target audience medium
direct communication with carefully targeted individual consumers to obtain an immediate response throughthe use of non-personal tools (mail, telephone, fax and email
Publicity
Television, Radio, Newspapers, Magazines, Direct Mail, Mass-transit vehicles or Outdoor Displays
an activity or material that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or consumers
paid non-personal communication about an organization and its products that is transmitted to a target audience medium
non-personal communication in news-story form, regarding an organization, its products or both transmitted though mass medium at no charge.
Sales promotion
an activity or materail that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or consumers
paid non-personal communication about an organization and its products that is transmitted to a target
non-personal communication in news-story, regarding an organization, its products or both transmitted through mass medium at no charge
Telvision, Radio, Newspapers, magazines, direct mail, mass-transit vehicles, or outdoor displays
Direct Marketing
Adverstising is paid non-personal communication about an organization and its products that is transmitted to a target audience medium
non-personal comunication in news-story form, regarding, an organization, its products or both transmitted through a mass medium at no charge.
direct communications with carefully targeted indivual consumers to obtain an immediate response through the use of non-personal tools (mail, telephone, fax, and email)
an activity or material that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or conucmers
