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Photo journaliswm

Total questions: 6

Worksheet time: 3mins

Name
Class
Date
1.

Advertising

a)

paid non-personal commnication about an organization and its products that is transmitted to a target audience through a mass medium

b)

Television, Radio, newspapers, magazines, direct mail, mass-transit vehicles, or outdoor displays

c)

is non personal communication in news-story form, regarding an organization, its products in an exchange situation

d)

direct communication with carefully targeted individual consumers to obtain an immediate response through the use of non-personal tools.

2.

Mass Medium

a)

an activity or materialthat acts as a direct inducement and offers added value or incentive for the product , to resellers , salespersons or consumers.

b)

is direct communication with carefully targeted individual consumers to obtain an immediate response through the use of non-personal tools (mail, telephone, fax and email)

c)

Television, Radio,Newspaper, Magazines, Direct Mail, mass-transit vehicles, or outdoor displays

d)

paid non-personal communication about an organization and its products that is transmitted to a target audience medium

3.

Personal Selling

a)

an activity or materail that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons , or consumers.

b)

personal, paid communicatin that attempts to inform customers and persuade them to purchase products in an exchange situation

c)

paid non-personal communication about an organization and its products that is transmitted to a target audience medium

d)

direct communication with carefully targeted individual consumers to obtain an immediate response throughthe use of non-personal tools (mail, telephone, fax and email

4.

Publicity

a)

Television, Radio, Newspapers, Magazines, Direct Mail, Mass-transit vehicles or Outdoor Displays

b)

an activity or material that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or consumers

c)

paid non-personal communication about an organization and its products that is transmitted to a target audience medium

d)

non-personal communication in news-story form, regarding an organization, its products or both transmitted though mass medium at no charge.

5.

Sales promotion

a)

an activity or materail that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or consumers

b)

paid non-personal communication about an organization and its products that is transmitted to a target

c)

non-personal communication in news-story, regarding an organization, its products or both transmitted through mass medium at no charge

d)

Telvision, Radio, Newspapers, magazines, direct mail, mass-transit vehicles, or outdoor displays

6.

Direct Marketing

a)

Adverstising is paid non-personal communication about an organization and its products that is transmitted to a target audience medium

b)

non-personal comunication in news-story form, regarding, an organization, its products or both transmitted through a mass medium at no charge.

c)

direct communications with carefully targeted indivual consumers to obtain an immediate response through the use of non-personal tools (mail, telephone, fax, and email)

d)

an activity or material that acts as a direct inducement and offers added value or incentive for the product, to resellers, salespersons, or conucmers