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WorksheetsRole of Marketing 2 OCR
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Choose the most suitable definition to explain what is meant by 'marketing'
a)
The process of identifying, predicting and satisfying the customers’ needs and wants profitably
b)
An audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea
2.
What is meant by 'identifying' within the marketing definition?
a)
adding value to the product so when sold, the price of the product is greater than cost of the inputs
b)
analysing the data collected and using the owner’s skills to judge what might happen in these markets and how the products might be suited or changed, adapted or updated
c)
customer needs, making sure the person or business are happy with what they are buying, that they will not complain and will be happy to buy again if appropriate
d)
finding out by using marketing research about what customers want, and what products and services are already on the market
3.
What is meant by 'predicting' within the marketing definition?
a)
adding value to the product so when sold, the price of the product is greater than cost of the inputs
b)
analysing the data collected and using the owner’s skills to judge what might happen in these markets and how the products might be suited or changed, adapted or updated
c)
customer needs, making sure the person or business are happy with what they are buying, that they will not complain and will be happy to buy again if appropriate
d)
finding out by using marketing research about what customers want, and what products and services are already on the market
4.
What is meant by 'satisfying' within the marketing definition?
a)
adding value to the product so when sold, the price of the product is greater than cost of the inputs
b)
analysing the data collected and using the owner’s skills to judge what might happen in these markets and how the products might be suited or changed, adapted or updated
c)
customer needs, making sure the person or business are happy with what they are buying, that they will not complain and will be happy to buy again if appropriate
d)
finding out by using marketing research about what customers want, and what products and services are already on the market
5.
What is meant by 'profitably' within the marketing definition?
a)
adding value to the product so when sold, the price of the product is greater than cost of the inputs
b)
analysing the data collected and using the owner’s skills to judge what might happen in these markets and how the products might be suited or changed, adapted or updated
c)
customer needs, making sure the person or business are happy with what they are buying, that they will not complain and will be happy to buy again if appropriate
d)
finding out by using marketing research about what customers want, and what products and services are already on the market
6.
Business can increase sales by using big stars to promote their product/services - what form of marketing is this called?
a)
Discounts
b)
Promotion
c)
Advertising
d)
Sales
7.
Business like Graze can offer free boxes or 50% off their products - what form of marketing is this called?
a)
Discounts
b)
Promotion
c)
Advertising
d)
Sales
8.
Shops can clear discontinued product lines and old stock by having _________ throughout the year at Christmas and in the summer- what form of marketing is this called?
a)
Discounts
b)
Promotion
c)
Advertising
d)
Sales
9.
A business can understand the needs of its customers by...
a)
conducting market research
b)
making the best possible product
c)
setting a lower price than competitors
d)
having special offers such as buy one get one free
10.
The way a business informs customers about a new product or service...
a)
is the same operation for all businesses
b)
can vary depending on the size of the business
c)
is only done at a local level
d)
is only done at a national level
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