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WorksheetsGE ELECT2
Total questions: 11
Worksheet time: 4mins
1. It is one of the oldest forms of marketing, and the Internet has brought new life to this old standby.
Affiliate marketing
PPC MARKETING
Email marketing
It is the centerpiece of all digital marketing activities.
Content marketing
Website marketing
Social media marketing
3. The primary goal of a social media marketing campaign is _____ and establishing______.
Brand awareness and social trust
Brand awareness and sales channel
Promote content and sales lead
It is often used to promote content, discounts and events, as well as to direct people toward the business's website.
Social media
Sms messaging
The tools of ______ include blogs, ebooks, online courses, infographics, podcasts, and webinars.
Social media marketing
Content marketing
Website marketing
the idea of using all channels to create one, unified experience
includesi digital channels, for customers. This both traditional and point-of- sale, in-store, and online experiences
Omnichannel Marketing
Multichannel Marketing
Puts the customer at the
center of the strategy.
Omnichannel
Multichannel
Puts (a) at the center of the strategy and sends the same message out to customer on all
channels.
THE CUSTOMER
COMES BACK AND
BROWSES, SIGNING UP
FOR PUSH NOTIFICATIONS, BUT
ULTIMATELY (a)
PURCHASING
(a) strategy should be part of omnichannel communication.
3. The primary goal of a social media marketing campaign is _____ and establishing______.
Brand awareness and social trust
Brand awareness and sales channel
Promote content and sales lead
