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UX Cert - Chapter 2 - Discovery

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

A UX Designer at ACME Inc. is going to conduct discovery phase research to understand more about its customers' purchasing habits. 

They are interested in generating data gathered by encouraging discussion between individuals live.

Which research methodology should be used?

a)

Diary Study

b)

Usability Study

c)

Focus Group

d)

Survey

2.

A UX Designer at ACME Inc. wants to understand the current usability of their internal community portal.

She has a list of common tasks carried out on the site today that she wants her group of assessors to individually walk through and provide feedback.

Which technique should be used?

a)

Card Sorting

b)

Tree Testing

c)

User Test

d)

Cognitive Walkthrough

3.

ACME Inc. is redesigning it’s seasonal featured product pages and asks its UX Designer to conduct research to learn which page layout designs perform better.

Which research method should be used?

a)

Web Analytics

b)

Card Sorting

c)

Eye Tracking Testing

d)

A/B Testing

4.

ACME Inc. hired a UX Designer to help improve the adoption of its Experience Cloud site. ACME Inc. knows the interface needs updating but is unsure about what should be done.

After a heuristic evaluation, what could the designer create to capture and validate the larger context of the end users?

a)

Jobs to be Done

b)

User Scenarios

c)

Card Sorting

d)

Peer Feedback

5.

ACME Inc. has hired a UX Designer to help with the design of its Experience Cloud site. ACME wants to understand the structure and layout of the navigation menu.

Which activity is best suited to explore end-users mental models of the sites IA?

a)

Task Analysis

b)

Task Analysis

c)

Process Map

d)

Card Sorting

6.

ACME Inc. use personas to help them build better products by understanding their users and designing for their needs.

Which of the below things do personas NOT help with?

a)

Work behavior insights

b)

Tools users use on the job

c)

Net Adoption Scores

d)

Common titles and roles

7.

Why does Salesforce not include demographic data in it’s personas?

a)

It’s not ethical

b)

Because Salesforce has a wide range of users

c)

It costs more to access the data

d)

Biases help support the data

8.

A UX Designer interviews a user who spends most of their time Troubleshooting customer issues, Updating existing customers, Viewing the status of cases.

Which Salesforce persona does this user align with?

a)

Support Manager

b)

Case Solver

c)

Team Leader

d)

Service Admin

9.

ACME Inc. is building a new community portal using Experience Cloud.

ACME’s UX Designer is asked to provide examples of out-of-the-box builder functionality that will make for great customer engagement.

In which ways does Experience Builder support Personalization?

a)

Data from your cases are mined and used to promote products

b)

Facebook authentication allows friends to find you

c)

Recommendations are based on individual interests

d)

Deals with brands like Tesla ensure you never miss a Tesla ad

10.

ACME Inc. is considering enabling Lightning Console Layout and they have asked their UX Designer to weigh in on the Service Agent benefits.

Which of the following is NOT a feature of Console?

a)

Resize Pinned Lists to See More Information

b)

Work on multiple cases simultaneously

c)

Automatic case closing when on lunch

d)

Navigate More Quickly Using Keyboard Shortcuts