The actors close to the company that affect its ability to serve the customers are part of

Choose the concept to the following definition:

It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

Choose the concept for the following definition:

The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

Firms that provide the resources needed by the company to produce goods or offer services are

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

Firms that share similar or the same activity as our main activity in the company are

Individuals and households who buy goods or services for personal consumption are

Any group that has an interest or impact in the organization's ability to achieve the objectives are

Financial publics are:

Media publics do NOT include:

The Publics does NOT include:

Which of the following is a force that does NOT affect the Microenvironment?

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.

Consists of individuals and households that buy goods and services for personal consumption.

The changing age structure population.

Which of the following is NOT a type of factor in a company's macroenvironment?

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Which of the following is NOT part of the micro-environment?

The macro-environment is usually out of the company's control.

Suppliers are part of the macro-environment.

"Consumers have now adopted a back-to-basics

sensibility in their lifestyles and spending patterns, buying less, and finding greater values in the things they buy."

This is a result of a changes in the ___.

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

Which of the following is NOT likely to be a demographic characteristic of a population?

The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers

Includes the actors close to the company including the company, suppliers, marketing intermediaries, customer markets, competitors, & publics, that effect its ability to serve its customers

These actors can be controlled by the company with its own action, called controllable factors

Involves larger societal forces that affect the microenviroment – demographic, economic, natural, technological, political, & cultural forces

Uncontrollable factors

1.The company

2. Suppliers

3. Marketing intermediaries

4. Customers

5. Competitors

6. Publics

1.Demographic

2.Economic

3.Technological

4.Political

5.Natural

6.cultural

¢In designing marketing plans, marketing management takes other company groups into account such as top management, finance, research & development, purchasing, operations & accounting

They provide resources needed by the company to produce its goods & services

¢They provide resources needed by the company to produce its goods & services.

In Marketing Intermediateries:

Distribution channel firms that help the company find customers or make sales to them. These includes wholesalers & retailers who buy and resell merchandise.

In Marketing Intermediateries:

Help the company to stock and move goods from their points of origin to their destinations.

In Marketing Intermediateries:

Marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.

In Marketing Intermediateries:

Includes banks, credit companies, insurance companies, & other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods