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WorksheetsTopic A and B recap
Total questions: 20
Worksheet time: 13mins
which is not a reason why companies use marketing
gain market share
increase brand recognition
encourage customer loyalty
increase costs
A (a) is anywhere where buyers and sellers meet to transact with eachother
FMCG's are
Consumer goods
B2B Goods
Industrial goods
Niche market goods
Which is not a soft good
Curtain
Clothes
Bedding
Chair
Finished goods are
Niche market
B2C
Industrial goods
Consumer goods
(a) products target a specific segment of the market
(a) market goods target a wide breadth of the market
which is a benefit of a niche market product
Large target market
Charge a higher price
Lots of competition
Low start up costs
(a) USES THE PRODUCT
(a) purchase the product
(a) is a long term aim of a company
(a) objectives are specific, measurable, achievable, realistic and have a time frame
(a) is an external analysis of things such a technology and social trends
The P in PESTLE stands for
Price
Power
Political
Prevent
SWOT analysis is an external and internal analysis
True
False
Primary research is research that has been conducted before
True
False
(a) research has already been conducted
Market research is the process of gathering and analysing data
True
False
Which is not an example of primary research
Survey
Conducting a focus group
A company website
Conducting an observation
is the management process for identifying , anticipating and satisfying customer requirements profitably
(a)
