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Marketing Chapter 1 Part 2

Total questions: 66

Worksheet time: 47mins

Name
Class
Date
1.

How many functions of Marketing are there?

a)

4

b)

1

c)

5

d)

7

2.

How many Parts are in the Marketing Mix?

a)

7

b)

8

c)

2

d)

4

3.

This Function involves direct and personal communication

a)

Product

b)

Selling

c)

Distribution

d)

Finance

4.
Gathering  information, storing it and analyzing it are all a part of: 
a)
Market Planning
b)
Promotion
c)
Product/Service Management
d)
Marketing Information Management
5.
_____________  decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.
a)
Pricing
b)
Promotion
c)
Selling
d)
Market Planning
6.
To determine a price, marketers must also determine how much customers are willing to pay.
a)
True
b)
False
7.
Obtaining, developing, maintaining and improving a product or a product mix in response to market opportunities.
a)
Product/Service Management
b)
Market Planning
c)
Promotion
d)
Marketing Information Management
8.
New technology and trends influence product/service management as well.
a)
True
b)
False
9.

Everytime someone buys and sells something an exchange takes place. Where do exchanges take place?

a)

Amazon

b)

Department store

c)

Marketplace/Central Market

d)

Customer service counter

10.
The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is 
a)
advertising
b)
marketing
c)
utility
d)
market share
11.
Include four basic marketing strategies called the 4Ps. They are 
a)
place, price, product, purchase
b)
place, price, purchase, promotion
c)
place, price, promotion, product
12.

How the consumer gets the product

a)

Place/distribution

b)

Price

c)

Promotion

d)

Sales strategy

13.

The Marketing Concept is a Balance between ____________________________ and making a profit

a)

Finding out needs/wants

b)

Making a product

c)

Distribution

d)

Selling

14.

What is NOT a benefit of Marketing

a)

Information is provided to consumers

b)

Customers/businesses wasting money

c)

Businesses meet consumer wants and needs easier

d)

Supply is matched with Demand

15.

JFK created this in 1962 for the rights of shoppers

a)

Bill of Rights

b)

Consumer Laws and Regulations

c)

Marketing Benefits Declaration

d)

Consumer Bill of Rights

16.
Who are the players in the advertising industry? 
a)
The advertisers / Advertising agencies / The suppliers / The media
b)
Local advertiser/ Regional & national advertisers / Transnational advertisers / Multinational advertisers
c)
Account management / Research & account planning / Creative concepts (copywriter & art director) / Advertising production
d)
Network and community relations / Soliciting & advertising for new business
17.
What are the main types of local advertising ?
a)
a) Centralised organization 
b) Decentralized organization
b)
1) Product 
2) Institutional   
3) Classified 
c)
a) Dealers/local franchises of national  companies    
b) Stores that sell a variety of branded merchandise (non-exclusive basis) 
c) Specialty business & services 
d) Governmental, quasi-governmental  & non-profit organization
d)
a) Independent 
b) Business staff
c) Contracts for media space 
d) Client-oriented 
c) Understand global marketing
18.
What are the various types of agencies.
a)
1) Independent organization 
2) Employ a combination of business people & creative people 
3) Provides media expertize 
b)
1) Local agencies 
2) Regional agencies
3) International agencies
4) Full-service agencies 
5) Specialized service agencies 
c)
1) account management 
2) research & account planning 
3) creative concepts (copywriter & art director) 
d)
1)Networking & Community Relations 
2)Soliciting & Advertising for New Business 
19.
List out the various department in an advertising agency.
a)
1) Independent organization 
2) Employ a combination of business people & creative people 
3) Provides media expertize Regional & National advertisers 
b)
The advertisers / Advertising Agencies / The suppliers/ The media
c)
Product / Institional / Classified
d)
Account management / Research & account planning / Creative concepts (copywriter & art director) / Advertising production: print & broadcast /Media planning & buying/ Traffic management /Additional services agency
/ Administration
20.
What are the 4 types of advertisers?
a)
(i)  Advertisers
(ii)  Agencies
(iii)  Suppliers   
(iv) Media 
b)
(i)  Specialize service agencies
(ii)  Local agencies
(iii)  Regional agencies   
(iv) International agencies
c)
(i)  Local advertisers
(ii)  Regional & National advertisers
(iii)  Transnational advertisers 
(iv) Multinational advertisers 
d)
(i)  Communities
(ii)  Networking 
(iii)  Presentations   
(iv) Referrals 
21.

Type of market which consist of consumers who purchase goods/services for personal use.

a)

Business Market

b)

Consumer Market

c)

Industrial Market

d)

Producer Market

22.

Information about the target market, such as age, income level, ethnic background, and occupation.

a)

Consumer

b)

Market Shart

c)

Customer Profile

d)

Marketing Mix

23.

Involves changing raw materials or putting parts together to make them more useful - end result is making a product.

a)

form utility

b)

information utility

c)

place utility

d)

time utility

24.

ALL people who share similar nees/wants.

a)

customer profile

b)

target market

c)

services

d)

market

25.

The PROCESS of planning, pricing, promoting, selling and distributing ideas/goods/services to customers.

a)

Promotion

b)

Marketing

c)

Target Market

d)

Customer Profile

26.

This includes business-to-business (B2B) in which companies buy parts for use in their products from other companies.

a)

business market

b)

consumer market

c)

industrial market

d)

producer market

27.

The process of classifying (sorting) customers by their needs and wants.

a)

market share

b)

market segmentation

c)

industrial market

d)

marketing mix

28.

A company's percentage of total sales generated by all companies that compete in a given market, such as cellphones.

a)

market share

b)

market segmentation

c)

consumer market

d)

marketing mix

29.

By having the product available to purchase at a certain time of year.

a)

form utility

b)

information utility

c)

place utility

d)

time utility

30.

The exchange of money to obtain a product or service. How did you pay for the product?

a)

form utility

b)

place utility

c)

possession utility

d)

time utility

31.
Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.
a)
Goods
b)
Services
c)
Marketing Ideas
d)
Foundations
32.
Intangible items that have monetary value and satisfy your needs and wants. 
a)
Services
b)
Goods 
c)
Ideas
d)
Foundations
33.
Politicians use marketing techniques to promote their platform or 
a)
Ideas
b)
Goods
c)
Services
d)
Foundations
34.
The group of people most likely to become customers and that is identified for a specific marketing program is the 
a)
Target Market
b)
Group
c)
Customer Profile
d)
Market Group
35.
A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence. 
a)
Customer Profile
b)
Target Market
c)
Mass Market
d)
Product
36.
The Marketing Mix includes which 4 components?
a)
Product, Price, Place, Promotion
b)
Place, Pattern, Promotion, Pizazz 
c)
Point of View, Place, Pattern, Premium
d)
Promotion, Pattern, Premium, Product
37.
The ______________ includes 4 basic marketing strategies. 
a)
Marketing Mix
b)
Targeting Mix
c)
Product Mix
d)
Store Mix
38.
____________ and _____________ are internal factors that affect a business operation.
a)
Strengths and Weaknesses
b)
Strengths and Opportunities
c)
Opportunities and Threats
d)
Weaknesses and Threats
39.
A formal, written, document that directs a company's activities for a specific period of time is a
a)
Marketing Plan
b)
Target Market
c)
Executive Summary 
d)
Target Plan
40.
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it. 
a)
SWOT Analysis
b)
Marketing Plan
c)
Executive Summary
d)
Economic Impact
41.
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status
a)
Demographics
b)
Psychographics
c)
Behavioralistics
d)
Geographics
42.
Grouping people with similar lifestyles, shared values, attitudes and opinions
a)
Psychographics
b)
Demographics
c)
Geographics
d)
Behavioral
43.
Segmentation of the market based on where people live
a)
Geographics
b)
Geography
c)
Demographics
d)
Psychographics
44.
Involves using a single marketing strategy to reach all customers
a)
Mass Marketing
b)
Market Segmentation
c)
Economic Scan
45.
What is exchanged for the product or what customers are willing to pay
a)
Price
b)
Dollar
c)
Coupon
d)
Rebate
46.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
Promotion
b)
Product
c)
Place
d)
Premium
47.
How the consumer gets the product
a)
Place
b)
Shopping
c)
Email 
d)
Promotion
48.

This is the result of satisfying the customer's needs and wants.

a)

Market Share

b)

Profit

c)

Sales

49.

Everything in the choices are the goals of marketing except one:

a)

Awareness

b)

Trial

c)

Benefits

d)

Availability

50.

All of the choices are additional in the marketing mix except one:

a)

Physical Environment

b)

Process

c)

People

d)

Product

51.

Using sports to market products

a)

Marketing

b)

Sports Marketing

c)

Entertainment Marketing

d)

Promotional Marketing

52.

Describes how a business blends the four marketing elements

a)

Marketing Promotion

b)

Promotional Mix

c)

Marketing Mix

d)

Promotional Marketing

53.

What is the primary focus of marketing?

a)

customer needs

b)

distribution of a product

c)

promotion of a product

d)

setting a price for your product that customers can afford

54.

What are the 4 P's of the Marketing Mix?

a)

Product, Place, Promotion, People

b)

Product, Place, People, Price

c)

Place, People, Price, Promotion

d)

Product, Place, Promotion, Price

55.

Money that a business has left after all the expenses and costs of running the business are paid.

a)

idea

b)

selling

c)

profit

d)

channel

56.

Type of promotion that focuses on creating a positive image of a company rather than the product.

a)

public relations

b)

customer

c)

target

d)

dynamic

57.

Gathering and analyzing information about markets, customers, industry trends, new technology, and the competing businesses.

a)

public relations

b)

place

c)

marketing-information management

d)

four Ps of marketing

58.

Handling activities involved in getting products through the different routes from the producers to the customers.

a)

purchase incentive

b)

dynamic

c)

profit

d)

channel management

59.

Which of the following best describes market segmentation?

a)

Dividing a large market into a smaller groups based on similarities

b)

Selling goods for less than their production cost to maximize sales

c)

Maintaining long-term ties with customers to encourage repeat sales

d)

Selling products over the internet

60.

Which of the following best describes a target market?

a)

Close competitors of a business

b)

The people who advertise a business's products

c)

Groups that do not buy a business's products

d)

The group of people a brand is aiming their marketing efforts at

61.
Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which type of segmentation would marketers be conscious of when promoting their merchandise in the region where Brandon lives?
a)
Behaviorial
b)
Psychographic
c)
Demographic
d)
Geographic 
62.
How/where a product will be distributed
a)
Price
b)
Place
c)
Promotion
d)
Product
63.

The part of the marketing mix that decides what customers will pay

a)

Price

b)

Place

c)

Promotion

d)

Product

64.
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product
a)
Price
b)
Place
c)
Promotion
d)
Product
65.
Intangible items that have monetary value and satisfy needs and wants
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
66.
Buying motives related to the need to feel love, prestige, recognition, social approval, entertained, combat fear, etc. 
a)
Physical 
b)
Rational 
c)
Emotional

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