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WorksheetsSocial Media Strategy
Total questions: 29
Worksheet time: 18mins
Which defines social media?
an online service that allows people to interact socially
A computer program that allows two wire-less systems to communicate
A mail system that connected all 13 colonies in the Revolutionary War
Content created by a social media user
User Generated Content (UGC)
System Activated Imagery (SAI)
Unsure General Caption (UGC)
Media not associated with the Internet
Traditional Media
Old School Media
Broadcasts
Newspapers
How do the reach capabilities of social media outshine those of traditional media?
Social media can reach more people without geographical and material boundaries.
They both have an equal reach.
More people have access to newspapers and radios than cellphones, so traditional media has a greater reach.
Social media is all done online and so, more people will want to buy newspapers because tech is confusing.
Select some examples of social media.
Crunchyroll
Chick-Fil-A
Which is the first step in adopting a social media into a business?
Executive Buy-In
Making a Plan
Finding a Budget
Creating a Profile
Why is it bad practice to leave the social media accounts to interns or TE's (temporary employees)?
They don't understand the company well enough to represent them online.
They can create accounts that get lost and the company no longer has access to.
Interns can't be trusted because they could be spies for a competing company.
An assessment tactic used to find strengths, weaknesses, opportunities, and threats.
(a)
Which are INTERNAL environments of the company?
Strengths
Weaknesses
Opportunities
Threats
Which are EXTERNAL environments of the company?
Strengths
Weaknesses
Opportunities
Threats
Which two are measurements that show data about how well your social media strategy is working?
Return on Investment (ROI)
Return on Engagment (ROE)
Profit
Number of Comments
What is the process of organizing your existing social media efforts and analyzing where you can improve them before you set a new plan in place?
(a)
Which one is the first step in a social media CAMPAIGN?
Preparation
Planning
Development
Implementation and Measurement
Reporting and Refinement
Which is harder to gauge because it is a measurement based on observations such as sentiment and engagement? (hint, the other is data based on numeric elements)
Qualitative metrics
Quantitative metrics
What is the "social media funnel"?
Phases an target persona goes through when interacting with a company on social media.
A measurement tool to refine the content on social media.
A process of finding the most specific target persona.
A social media platform that allows users to find their favorite shows by narrowing down their preferences.
True or False:
It is faster and more cost efficient to create new content rather than wasting time curating used content.
True
False
A text link, button, or graphic that encourages the user to click to engage with the brand.
Call to Action (CTA)
Hyperlink
Social Funnel Button (SFB)
Pull the lever Kronk!..Not that lever
Why do we even have that lever?
What are features you need to take into account before choosing which platform is the best for your presence online?
Does it have a unique purpose?
What are the main audience demographics?
Do you have enough resources to maintain an active presence on the site?
Does the site offer eCommerce tools and opportunities?
Which platform is the most popular (according to Statista)
(a)
Who has the authority to edit any content on the site?
Admin
Aaron Kyro
Steve Jobs
Editor
Analyst
How do you mention another Twitter user in a Tweet?
(a)
Which is the first step in establishing a community?
Establish the community foundation
Grow the community
Motivate the community
Leverage the community
Developing personas from scratch requires an understanding of...
the market and economy in which the social media campaign is launched
the business at both a high level and at a very basic consumer level
the company's influence in its product category
the typical consumer for the company's products or services
After performing a SWOT analysis you discover your company does not have. presence on instagram, but your competition does and has a large following. This would be identified as a:
falsity
threat
opportunity
weakness
This is a profile on a social media site containing basic information about a company, holding the name until the company becomes active on the site...
social media profile audit
profile placeholder
brandjacking
share of conversation
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
Which of the following is the BEST way to obtain psychographic information about your customers?
Research the demographic information of your customers and analyze it.
Follow a specific customer a s week to discover her/his likes and dislikes.
Analyze the online actions of your customers and followers.
Develop a working persona of what you think the customers are like.
What is a Persona?
A strong company leader that speaks knowledgeably about the brand.
A fictional, perceived personality; personal or public representation of a role.
A specific service designed around a group of geographically similar persons.
A service developed around a main product or service that persons may require.
What is the content rule when it comes to posting on social media?
80% promotions - 20% interaction
70% promotion - 20% interaction - 10% advertisement
80% interaction - 20% promotions
20% promotions - 70% advertisements - 10 % interaction
