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WorksheetsExam texts 5 and 7
Total questions: 15
Worksheet time: 3hrs 30mins
17. What is the main purpose of paragraph 1?
To criticise Newsweek for the way it presents some politicians.
To introduce a discussion on the use of manipulated pictures.
To make clear that the media are regularly influenced by politicians.
To show why famous people often ask for their pictures to be altered.
18. Which of the following fits the gap in paragraph 2?
ignore
outlaw
permit
research
19. What point does the writer make in paragraph 3?
Banning airbrushed images from advertising will not change the way young people perceive themselves.
Boys suffer less from the negative effects of airbrushed images than girls
Experts rightly claim that some youngsters will be misled by airbrushed images.
Publishing airbrushed images should be forbidden to keep teenagers from adopting unhealthy life styles.
20. What does Nathalie Rothschild make clear in paragraph 4?
ASA appears to have limited power over the advertising media
ASA’s decisions on whether advertisements are inappropriate are based on solid judgements.
Experts usually exaggerate the unsuitability of the advertisements they complain about to ASA.
The experts might sooner gain ASA’s support for their point of view than persuade the public.
21. Which of the following fits the gap in paragraph 5?
profitable
ridiculous
sensible
uncivilized
22. “they are not likely to be as naive about advertising images as these experts suggest” (laatste zin alinea 5) 1p 22 In welke zin in een eerdere alinea gebruikt Nathalie Rothschild een soortgelijk argument?
Citeer de eerste twee woorden van deze zin.
23. Which of the following can be concluded from paragraph 7?
Anti-obesity activities must also be supported by schools and sports centres nationwide.
In the fight against obesity, cracking down on airbrushing will not have the intended results.
The movement against obesity may loosen the advertising world’s tight grip on the public.
24. In alinea 7 worden twee verschillende uitdrukkingen gebruikt die als woordspeling verwijzen naar het onderwerp obesitas.
Citeer deze twee uitdrukkingen.
(a)
31. What becomes clear from paragraph 1?
Altering the formula of Heinz’s tomato ketchup may boost its sales worldwide.
Heinz believes the market is ready for a new variety of tomato ketchup.
Heinz is going to cut back on one of the components of its tomato ketchup.
Other tomato ketchup manufacturers are trying to take over Heinz’s leading position.
32. Why does Rob Lyons characterise Jessica Jackson’s statement as “garbled public-relations speak” (paragraph 2)?
He does not understand the statement.
He is praising the statement.
He is ridiculing the statement.
33. What is the main function of paragraph 3?
To explain why changing the recipe of tomato ketchup worries some people.
To make clear why Heinz tomato ketchup is especially popular with children.
To show that tomato ketchup has become a part of American food culture.
To stress the fact that eating a lot of tomato ketchup is not at all advisable.
34. What becomes clear about Heinz tomato ketchup in paragraph 4?
An outsider first analysed its contents some 10 years ago.
Its rich taste is partly the result of some unforeseen luck.
It was scientifically tested before it was marketed.
The exact ingredients are kept secret by the company.
35. What is the function of the example of McVitie’s Digestive biscuits in paragraph 5?
To make clear that
civil servants can ruin a product.
consumers tend to make unhealthy choices.
governments focus too much on people’s salt intake.
taste preferences change through time
36. What does Rob Lyons claim in paragraphs 6 and 7?
Changing the recipe for tomato ketchup can cause health problems.
Reducing the amount of salt in tomato ketchup is of vital importance
The nutritious value of tomato ketchup is often overrated.
Tomato ketchup is in fact a rather wholesome product.
37. Welke van de volgende stijlmiddelen gebruikt de schrijver in alinea 8 om zijn betoog af te ronden?
opsomming
overdrijving
tegenstelling
vergelijking
