A well-known person endorses the product or service.

Uses words or ideas that evoke an emotional response.

Relates a product to someone or something we like.

Uses regular people to sell a product or a service.

Asks people to join the crowd and take action because everyone is doing it.

Connects a person, product or idea to something negative.

Tries to transfer the good or bad feelings you have associated with something to their brand, product, or service.

Makes use of fancy words that elicit a positive response or feeling from you.

It creates a sense of camaraderie between the speaker and his audience which helps build belief in the idea.

Look for exaggerated or colorful language.

Reading every single word in a newspaper article is not necessary to find bias.

Evaluate each word in the headline to check whether they describe something positively or negatively.

Consider how the image affects your feelings.

Look at the words used to describe the people, political issues, and events mentioned in the article.