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Unit 7 Practice Test Study

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

a)

Market research

b)

selling

2.

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?

a)

Communicating with customers

b)

. Finding out about customers

3.

Which of the following is an activity in the product/service management function:

a)

Phasing out unprofitable products

b)

Creating demand for a product

4.

Which would probably result if a business reduced its marketing costs?

a)

decreased variety of consumer goods

b)

. increased consumer awareness of goods and services

5.

According to the marketing concept, which option demonstrates customer orientation?

a)

finding out what a buyer wants

b)

convincing a buyer to buy

6.

Each year, more than 500,000 people watch the Soccer World Cup

sponsored by Adidas. What is being marketed by Adidas?

a)

goods

b)

places

7.

How does the marketing function of selling benefit society?

a)

Helps to increase employment

b)

Determines to whom to sell.

8.

One reason the selling function is so important is because it involves

a)

contact with customers.

b)

feedback from vendors.

9.

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

a)

Channel management

b)

selling

10.

Which marketing function can remind customers of items that they want to purchase?

a)

Promotion

b)

Product/Service management

11.

To be successful, businesses need to set prices that cover costs and

a)

maximize return.

b)

spur inflation.

12.

Which function of marketing determines how much gross profit a business will make on a

good or service?

a)

Pricing

b)

Risk management

13.

An effective marketing‐information management function enables marketers to

a)

determine what products customers want.

b)

create demand for a good or service.

14.

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

a)

Promotion

b)

Pricing

15.

Communicating information to consumers or clients about products, images, or ideas to

achieve a desired outcome is the __________ function.

a)

Promotion

b)

Purchasing

16.

Which marketing function involves determining where products will be sold?

a)

Channel management

b)

Promotion

17.

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

a)

channel management.

b)

selling

18.

A product being in great demand is a factor that might encourage businesses to

a)

adjust prices.

b)

contact competitors.

19.

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

a)

pricing

b)

marketing

20.

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

a)

Marketing‐information management

b)

Promotion

21.

Which law gives workers the right to organize into unions?

a)

The National Labor Relations Act

b)

The Sherman Antitrust Act

22.

The Scott Company decided to sell stock to raise capital. Under what form of business organization does the company operate?

a)

corporation

b)

movie

23.

A type of business ownership in which one or more of the owners does not have full liability is called a:

a)

limited partnership.

b)

general partnership.

24.

A characteristic of a sole proprietorship is that the owner:

a)

receives all the profit.

b)

has access to unlimited funds.

25.

Which type of ownership gives a business an exclusive territory, training and support during start up, and a competitive edge in the market?

a)

franchise

b)

partnership

26.

José is opening a fish tank cleaning service. He has potential investors, but decides he would prefer to structure the business ownership so that he is ultimately responsible for the success or failure of the business.

a)

sole proprietorship

b)

corporation

27.

Which element of a collective bargaining agreement allows athletes to move from team to team?

a)

Free agency

b)

Salary cap

28.

Unions in professional sports are called

a)

players’ associations.

b)

Tennis game

29.

Employees joining together as a single unit to negotiate with management is known as

a)

collective bargaining.

b)

labor relations.

30.

Which type of insurance protects sport/event organizations or sponsors from loss of income due to contest awards?

a)

Prize indemnity

b)

Theft

31.

Reselling tickets for more than their face value is known as ticket

a)

scalping.

b)

counterfeiting.

32.

What development has made ticket resale harder to regulate?

a)

The popularity of online auction sites

b)

The types of insurance involved with resale

33.

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

a)

at official ticket outlets.

b)

at an online auction site.

34.

Sport/Event marketers are concerned with security because they

a)

want to sell a favorable image of the team.

b)

don’t want to violate right of publicity/right of privacy laws.

35.

Which type of law gives individuals the exclusive right to their identities for commercial use?

a)

Right of publicity

b)

Right of privacy

36.

John says that his job duties include planning what will be done,

organizing and directing workers, and solving problems related to worker productivity. His job can best be described as a:

a)

A. manager.

b)

broker.

37.

A manager who helps an employee count the money in a cash drawer and prepare a bank deposit is demonstrating:

a)

technical skills.

b)

creativity.

38.

Which do managers often set in order to control the work effort?

a)

job standards

b)

hiring objectives

39.

A foreman spends time connecting with his workers on an interpersonal level. This involves communicating in ways that motivate and inspire

employees toward a higher level of productivity. This task would fall

under which function of management?

a)

directing

b)

organizing

40.

Melissa, a marketing manager for an amusement park, has a goal of increasing sales for the month of October. Melissa needs to first spend time mapping out the necessary steps she and her team of sales

representatives must take so that they can increase their sales numbers. Which managerial function is she performing?

a)

planning

b)

staffing