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AR422-FN-EXAM

Total questions: 20

Worksheet time: 33mins

Name
Class
Date
1.

An article or substance that is manufactured or refined for sale. A thing or person that is the result of an action or process.

a)

PRODUCT

b)

PRICE

c)

PROMOTION

d)

PLACE

2.

The amount of money expected, required, or given in payment for something.

a)

PRODUCT

b)

PRICE

c)

PROMOTION

d)

PLACE

3.

As stated in the name, anything that spreads news about the

product. This could be marketing or advertising, as well as personally selling the

product or through public relations.

a)

PRODUCT

b)

PRICE

c)

PROMOTION

d)

PLACE

4.

Refers to the place where the product can be found or is sold. Or if the

product is delivered instead. Basically pertains to all distribution methods of the

product.

a)

PRODUCT

b)

PRICE

c)

PROMOTION

d)

PLACE

5.

Is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning.

a)

SEMIOTICS

b)

SYMBIOTICS

c)

SIMILI

d)

SYNTAX

6.

In Character Design, which shape expresses a character being:

Charismatic, Harmless, and Endearing?

a)

ROUND SHAPE

b)

BOX SHAPE

c)

TRIANGULAR SHAPE

7.

In Character Design, which shape expresses a character being:

Reliable, Uniform, Traditional

a)

ROUND SHAPE

b)

BOX SHAPE

c)

TRIANGULAR SHAPE

8.

In Character Design, which shape expresses a character being:

Cunning, Dynamic, Competent, and Aggressive?

a)

ROUND SHAPE

b)

BOX SHAPE

c)

TRIANGULAR SHAPE

9.

Marketing Basis to sell more with using "CUTENESS"

a)

"Baby Schema"

b)

Bobble head Theory

c)

Geese Experiment

d)

Puffy- Fluffy Theory

10.

Who had more marketing sales using "cuteness"

a)
b)
11.

Coca- Cola's focus on advertisement

a)

The product itself

(Concrete)

b)

Family, Friends, etc.

(Abstract)

12.

Is a report that outlines your marketing strategy for the coming year, quarter or month. 

a)

MARKETING PLAN

b)

FINANCIAL PLAN

c)

PRODUCT PLAN

d)

CONCEPT PLAN

13.

Which is NOT included in a MARKETING PLAN stated by Sara Mcguire

a)

Overview of business's AD and Marketing goals

b)

A description of your business's current marketing position.

c)

A timeline of when tasks will be completed.

d)

none of the above.

14.

TARGET USER PERSONAS: Ways to conduct user research are:

(choose TWO)

a)

Conducting focus groups

b)

Interview users

c)

Observation

d)

Clicking Method

15.

Important Demographic information:

(choose THREE)

a)

AGE

b)

JOB

c)

INCOME

d)

NAME

16.

CREATE a character using the "BABY SCHEMA". This character must represent YOU.

17.

How to Make a Marketing Plan for a New Product:

Develop your unique selling proposition, which identifies the qualities of your product that sets you apart from your competition. Uniqueness can come in a variety of ways including price, method or quality of service, size, color and other characteristics or attributes. Being new isn't unique.

a)

TRUE

b)

FALSE

18.

How to Make a Marketing Plan for a New Product:

Turn your business features into benefits. hen creating your marketing plan, you want to focus on the customers' benefits, not on what your product offers.

a)

TRUE

b)

FALSE

19.

How to Make a Marketing Plan for a New Product:

Identify your target market, which is the group of people who want or need what you're selling. List their characteristics such as age, gender, socioeconomic status and other characteristics.

a)

TRUE

b)

FALSE

20.

How to Make a Marketing Plan for a New Product:

Also identify their motivation for wanting your product. You can have more than one target group, but you'll want to define each of them separately as different groups will want your products for different reasons.

a)

TRUE

b)

FALSE