WorksheetsAR422-FN-EXAM
Total questions: 20
Worksheet time: 33mins
An article or substance that is manufactured or refined for sale. A thing or person that is the result of an action or process.
PRODUCT
PRICE
PROMOTION
PLACE
The amount of money expected, required, or given in payment for something.
PRODUCT
PRICE
PROMOTION
PLACE
As stated in the name, anything that spreads news about the
product. This could be marketing or advertising, as well as personally selling the
product or through public relations.
PRODUCT
PRICE
PROMOTION
PLACE
Refers to the place where the product can be found or is sold. Or if the
product is delivered instead. Basically pertains to all distribution methods of the
product.
PRODUCT
PRICE
PROMOTION
PLACE
Is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning.
SEMIOTICS
SYMBIOTICS
SIMILI
SYNTAX
In Character Design, which shape expresses a character being:
Charismatic, Harmless, and Endearing?
ROUND SHAPE
BOX SHAPE
TRIANGULAR SHAPE
In Character Design, which shape expresses a character being:
Reliable, Uniform, Traditional
ROUND SHAPE
BOX SHAPE
TRIANGULAR SHAPE
In Character Design, which shape expresses a character being:
Cunning, Dynamic, Competent, and Aggressive?
ROUND SHAPE
BOX SHAPE
TRIANGULAR SHAPE
Marketing Basis to sell more with using "CUTENESS"
"Baby Schema"
Bobble head Theory
Geese Experiment
Puffy- Fluffy Theory
Who had more marketing sales using "cuteness"
Coca- Cola's focus on advertisement
The product itself
(Concrete)
Family, Friends, etc.
(Abstract)
Is a report that outlines your marketing strategy for the coming year, quarter or month.
MARKETING PLAN
FINANCIAL PLAN
PRODUCT PLAN
CONCEPT PLAN
Which is NOT included in a MARKETING PLAN stated by Sara Mcguire
Overview of business's AD and Marketing goals
A description of your business's current marketing position.
A timeline of when tasks will be completed.
none of the above.
TARGET USER PERSONAS: Ways to conduct user research are:
(choose TWO)
Conducting focus groups
Interview users
Observation
Clicking Method
Important Demographic information:
(choose THREE)
AGE
JOB
INCOME
NAME
CREATE a character using the "BABY SCHEMA". This character must represent YOU.

How to Make a Marketing Plan for a New Product:
Develop your unique selling proposition, which identifies the qualities of your product that sets you apart from your competition. Uniqueness can come in a variety of ways including price, method or quality of service, size, color and other characteristics or attributes. Being new isn't unique.
TRUE
FALSE
How to Make a Marketing Plan for a New Product:
Turn your business features into benefits. hen creating your marketing plan, you want to focus on the customers' benefits, not on what your product offers.
TRUE
FALSE
How to Make a Marketing Plan for a New Product:
Identify your target market, which is the group of people who want or need what you're selling. List their characteristics such as age, gender, socioeconomic status and other characteristics.
TRUE
FALSE
How to Make a Marketing Plan for a New Product:
Also identify their motivation for wanting your product. You can have more than one target group, but you'll want to define each of them separately as different groups will want your products for different reasons.
TRUE
FALSE
