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WorksheetsFundamental of Marketing Vocab and Questions
Total questions: 25
Worksheet time: 13mins
The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large
Marketing Mix
Marketing
Market Research
Target Market
Mix of variables marketers control to influence a business’ success; the four
Ps: price, product, place, promotion
Marketing Mix
Marketing Plan
Market Segmentation
Primary Research
Document which outlines a business's marketing problems and how they will be
addressed and solved
Mass Marketing
Secondary Research
Marketing Plan
Marketing
Marketing aimed at the masses without consideration of differences among
them
Mass Marketing
Market Segmentation
Marketing Plan
Market Research
Division of the mass market based on shared characteristics
Marketing Mix
Mass Marketing
Marketing
Market Segmentation
Specific group for which a business's products, services and marketing efforts
are intended
Target Market
Market Segmentation
Marketing Plan
Market Research
Organized effort to gather and interpret information about a market
Secondary Research
Target Market
Qualitative Research
Market Research
Past research which has already been performed and often already published
Primary Research
Secondary Research
Qualitative Research
Market Research
Research done firsthand for the first time
Primary Research
Secondary Research
Qualitative Research
Target Market
Exploratory, in-depth research involving flexible, open-ended questions;
includes: interviews, observation and focus groups
Primary Research
Market Research
Target Market
Qualitative Research
Structured research which uses the scientific method and standardized
questions to make generalizations and predictions; includes: questionnaires,
surveys and experiments
Primary Research
Quantitative Research
Secondary Research
Qualitative Research
System for gathering and organizing marketing information used in decision-
making
Goals
Quantitative Research
Marketing Information System
Objectives
Broad, long-term expectations for future achievements
Strategies
Objectives
Tactics
Goals
Specific, measurable, short-term expectations
Strategies
Objectives
Marketing Information System
Tactics
Statements describing the overall approach to how goals and objectives will be
achieved
Tactics
Objectives
Strategies
Goals
Specific actions which advance the strategy and achieve an end result
Strategies
Tactics
Goals
Objectives
Which of the following is NOT affected by marketing?
The locations you shop
The items you purchase
The product regulations
The use of the products
Marketing, put simply, attempts to do which of the following?
Get people to buy things they do not need
Make people love spending money
Hide any flaw a product or service has
Satisfy people’s needs
When the marketing concept is used to make all business decisions, how many functions does marketing serve?
Four
Seven
Twelve
Fifteen
Which of the following is distribution focused on when thought of as a function of marketing?
Filling a quota of stores with products
Using persuasion to sell as many products as possible
Getting products to the best place for customers to locate and obtain them
Making people understand how useful a product is
Which of the following descriptions accurately describes the difference between promotion and selling?
Promotion indirectly communicates the value of a product and selling is directly communicating with customers
Promotion is increasing sales numbers and selling is maintaining sales numbers
Promotion is directly communicating with customers and selling indirectly communicates the value of a product
Promotion is maintaining sales numbers and selling is increasing sales numbers
According to April Bell, why is it important for companies to identify their target market?
Marketing efforts can be very expensive
Most people do not like advertisements
Everyone wants to feel targeted
Every product is not for everyone
Which of the following is NOT one of the “four Ps”?
Presentation
Promotion
Product
Price
If you are shopping for some shoes and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?
People
Product
Promotion
Presentation
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
Presentation
Product
Place
Promotion
