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licensing & franchising

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

entry mode strategy?

a)

licensing

b)

franchising

2.

A business arrangement in which one company gives another company permission to manufacture its product for a specified payment.

a)

licensing

b)

franchising

3.

These intellectual property rights include copyrights, trademarks, trade secrets and patents

a)

licensing

b)

franchising

4.

It creates an opportunity for passive income

a)

licensing

b)

franchising

5.

Lower risk

a)

licensing

b)

franchising

6.

offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration

a)

licensing

b)

franchising

7.

It reduces risks for both parties

a)

licensing

b)

franchising

8.

.It increases opportunities for IP theft

a)

licensing

b)

franchising

9.

why SUBWAY fails to attract Malaysian customers?

a)

lack of taste

b)

expensive

10.

It is offered for a limited time

a)

licensing

b)

franchising