Worksheetslicensing & franchising
Total questions: 10
Worksheet time: 5mins
entry mode strategy?
licensing
franchising
A business arrangement in which one company gives another company permission to manufacture its product for a specified payment.
licensing
franchising
These intellectual property rights include copyrights, trademarks, trade secrets and patents
licensing
franchising
It creates an opportunity for passive income
licensing
franchising
Lower risk
licensing
franchising
offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
licensing
franchising
It reduces risks for both parties
licensing
franchising
.It increases opportunities for IP theft
licensing
franchising
why SUBWAY fails to attract Malaysian customers?
lack of taste
expensive
It is offered for a limited time
licensing
franchising
