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ADDITIONAL ELEMENTS OF THE MARKETING MIX

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

The employees who interact with customers, require training, motivation and communication are:

a)

Service

b)

Physical Evidence

c)

People

d)

Processes

2.

Tangible aspects of a service - For example the furnishings at the lobby of a hotel are:

a)

Service

b)

Physical Evidence

c)

People

d)

Processes

3.

Ways in which the service is delivered - For example the payment systems you are able to use such as Touch 'n' Go E Wallet and Boost are:

a)

Service

b)

Physical Evidence

c)

People

d)

Processes

4.

An intangible product supplied by a business is:

a)

Service

b)

Physical Evidence

c)

People

d)

Processes

5.

The extended marketing mix builds upon the Marketing mix which is:

a)

Product, Price, Place and Processes

b)

Product, Price, Promotion and Presentation

c)

Packaging, People, Price and Pugilism

d)

Price, Product, Promotion and Place

6.

Waiting times or their reduction is a significant factor for customers' satisfaction of the service experience. This is analysed through ____ of the Extended Marketing Mix.

a)

Price

b)

Processes

c)

People

d)

Packaging

7.

Staff aptitude tests may contibute to finding better employees for your business. This is _______

a)

Physical Evidence

b)

Promotion

c)

People

d)

Processes

8.

A Doctor that uses only the best modern equipment and clean hygienic clothing is an example of :

a)

Product

b)

Processes

c)

People

d)

Physical Evidence

9.

Both goods and services are called products

a)

True

b)

False

10.

APPLE uses the acronym of its brand name to demonstrate the employee attitudes and priorities of their staff at Apple stores. This is:

a)

Processes

b)

People

c)

Physical Evidence

d)

a cult

11.

Pick the odd one out

a)

People

b)

Product

c)

Processes

d)

Physical Evidence

12.

Pick the odd one out

a)

Processes

b)

Product

c)

Price

d)

Place

13.

You still require tangible parts of many services to deliver the service you provide. These things are demonstrated by

a)

Processes

b)

Performance Appraisal

c)

Product

d)

Physical Evidence

14.

At Hotels, sometimes you might be greeted at a luxurious and ornate door and helped with your bags by friendly staff. Which are evidenced of the extended marketing mix here:

a)

People and Processes.

b)

People, Physical Evidence and Processes.

c)

People and Physical Evidence.

d)

Processes and Physical Evidence.

e)

Processes, Physical Evidence and Price

15.

If your teacher is wearing the same shirt every day, it represent the poor use of ____________.

a)

Physical Evidence

b)

Promotion

c)

People

d)

Processes