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WorksheetsADDITIONAL ELEMENTS OF THE MARKETING MIX
Total questions: 15
Worksheet time: 8mins
The employees who interact with customers, require training, motivation and communication are:
Service
Physical Evidence
People
Processes
Tangible aspects of a service - For example the furnishings at the lobby of a hotel are:
Service
Physical Evidence
People
Processes
Ways in which the service is delivered - For example the payment systems you are able to use such as Touch 'n' Go E Wallet and Boost are:
Service
Physical Evidence
People
Processes
An intangible product supplied by a business is:
Service
Physical Evidence
People
Processes
The extended marketing mix builds upon the Marketing mix which is:
Product, Price, Place and Processes
Product, Price, Promotion and Presentation
Packaging, People, Price and Pugilism
Price, Product, Promotion and Place
Waiting times or their reduction is a significant factor for customers' satisfaction of the service experience. This is analysed through ____ of the Extended Marketing Mix.
Price
Processes
People
Packaging
Staff aptitude tests may contibute to finding better employees for your business. This is _______
Physical Evidence
Promotion
People
Processes
A Doctor that uses only the best modern equipment and clean hygienic clothing is an example of :
Product
Processes
People
Physical Evidence
Both goods and services are called products
True
False
APPLE uses the acronym of its brand name to demonstrate the employee attitudes and priorities of their staff at Apple stores. This is:
Processes
People
Physical Evidence
a cult
Pick the odd one out
People
Product
Processes
Physical Evidence
Pick the odd one out
Processes
Product
Price
Place
You still require tangible parts of many services to deliver the service you provide. These things are demonstrated by
Processes
Performance Appraisal
Product
Physical Evidence
At Hotels, sometimes you might be greeted at a luxurious and ornate door and helped with your bags by friendly staff. Which are evidenced of the extended marketing mix here:
People and Processes.
People, Physical Evidence and Processes.
People and Physical Evidence.
Processes and Physical Evidence.
Processes, Physical Evidence and Price
If your teacher is wearing the same shirt every day, it represent the poor use of ____________.
Physical Evidence
Promotion
People
Processes
