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WorksheetsGBG Week 1 Assessment Review
Total questions: 15
Worksheet time: 27mins
Who are Managed clients?
What is the marketing funnel?
What are the 3 levels of a Facebook ad structure?
What activities can you do through Lightweight Interface?
Boost Posts
Check user and asset connections
Page Promotions
Promote Instagram posts
These are the parts of the 3 I's framework EXCEPT:
Identify the Problem
Implement the Solution
Inform the Advertiser
Investigate the Issue
What benefits can an Advertiser get from using Facebook ads?
Cheaper cost
Massive reach
1:1 support
Target authentic people
Ads Create Flow or Guided Creation is better to use than LWI because it allows Advertisers to create multiple ads.
TRUE
FALSE
If your business goal is to convert customers (for example, to have customers buy a product) what metric would be of most interest to you?
Reach
Impressions
Sales
Likes
Which of the following represents people-based targeting?
An apparel company targeting high-spenders
A jewelry ad targeting married couples
A clothing line targeting men
A cosmetic ad targeting women ages 18 - 35 in France
How can you improve your Page's organic reach?
Posting on trending topics
create engaging posts
ask questions, respond to comments and messages
All of the above
What are ways to boost engagement on any business Page? (select all that apply)
Call followers over the phone
Send an SMS to followers
Host an event
Post a question
What is Marketing?
Why is data vital in digital marketing?
Data makes people vulnerable to identity theft
Advertisers can personalize their custom experience
Sellers can easily create scamming schemes to sell products
Because it reflects the interests of audiences
As a Client Services Associate, how can you help Advertisers?
What does BE HUMAN stand for?
