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WorksheetsAdvertising Introduction - LSE
Total questions: 10
Worksheet time: 13mins
What is advertising?
The process of identifying customers needs and how to best meet those needs
the professional maintenance of a favorable public image by a company or other organization or a famous person
Public promotion of something to attract or increase interest
Which of the following would be the most appropriate audience(s) to advertise to using social media?
The Silent Generation (75 years old +)
Genneration Z (ages 5-25)
Millennials (ages 26-40)
Baby Boomers (ages 56-75)
Which of the following would be the most appropriate audience(s) to advertise to using a Newspaper?
Baby Boomers (ages 56-75)
Millennials (ages 26-40)
Generation Z (ages 5-25)
Generation X (ages 41-55)
At what times of the day is it best to run ads on the radio?
Afternoon
Rush Hour
Middle of the night
Lunch time
Morning
Which of the following would be the most appropriate audience(s) to advertise to using direct mail?
Generation Z (ages 5-25)
Millennials (ages 26-40)
Generation X (ages 41-55)
Baby Boomers (ages 56-75)
___________ is the number of homes or people exposed to an ad.
Impression
Audience
Engagement
Frequency
_________ is the a single exposure to an advertising message.
Impression
Audience
Engagement
Frequency
_________ is the number of times an audience sees or hears an ad.
Impression
Audience
Engagement
Frequency
Give an example of a popular ad campaign? (ex: the Sour Patch "First they’re sour, then they’re sweet commercials)
Based on the last question, who do you think the company is targeting with their ad? Why?
