A segment added to the end of a document; includes supporting information.

A financial statement that captures the financial condition of the business at that particular moment.

Anything that blocks the way or makes it more difficult to enter a particular market

Net outcome.

The company’s method or plan for making money.

A company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model.

The company’s configuration of employees for accomplishing specific business tasks; how the business is organized.

The amount of money the business has invested in its goods and other property.

The organization of the influx and outflow of the company’s money, including where the money goes on a regular basis; how a business pays for its operations.

The movement of funds into and out of a business; determines the amount of cash the business has to work with at any given time.

A ball-park figure (or guess) of how much will be spent on a given activity.

Assets minus liabilities; also known as stockholders’ (or shareholders’) equity, book value, and net worth.

The most important part of a company’s business plan because it gives an overview of the entire document; used to determine whether it is worthwhile to read any further.

The process of obtaining funds and using them to achieve the goals of the business.

The part of a company’s business plan that shows how the business has performed (or is likely to perform) financially; how a business intends to use its money.

All the sources of money available to a business or project

Funding a business activity or project through debt, equity, or venture capital.

Items of value a business owns that are not expected to change, e.g., buildings.

Money available to a business from one or more sources.

People who work to produce goods and services.

A financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statement.

A document communicating what a person or business intends to do within (or during) a specific timeframe.

Responsibilities of the business, especially legal responsibilities.

The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.

The process of coordinating resources in order to accomplish an organization's goals.

A systematic study of the market.

The rank of a particular business in a specific market.

An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders.

A set of procedures or strategies for attracting the target customer to a business.

The small segment of the total market interested in a subject.

The day-to-day activities required for continued business functioning.

Material items used to accomplish another activity.

The good, service, or idea a business offers its customers.

The efforts involved in the creation of a new product.

A type of promotion that aims to persuade consumers to buy a good or service.

Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid.

Any item that is used to accomplish another activity, such as producing/providing goods and services.

Financial ratio calculated by dividing net income by book value.

Financial ratio calculated by dividing net profit by investment.

A business document that involves the planning, controlling, preventing, and procedures involved in limiting business losses; optimizes the relationship of potential loss to gain.

A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent.

The amount of a firm’s sales; usually expressed in dollars.

Long-range plan for the company as a whole; usually three to five years out.

Plan of action for achieving goals and objectives.

The portion of a document in which the sections are listed with their page numbers for easy access.

The particular group of customers a business seeks to attract.

Legal or financial arrangement in which two companies do business through (or using) a third company.

A business or business project, usually new.