WorksheetsDiffusion of Innovation
Total questions: 13
Worksheet time: 10mins
The 4 main elements of Diffusion are:
Innovation, Communication Channels, Social System, Observability
Initiation, Communication Channels, Social System, Observability
Innovation, Communication Channels, Social Systems, Time
Innovation, Community Involvement, Social Services, Thyme
In 'Diffusion of Innovations' Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?
Trialability
Affordability
Compatibility
Observability
What approach would work better When persuading people to adopt to an innovation?
Innovation Oriented
Client Oriented
Which of the following ideal adopter type categories is most likely to deliberate for some time before completely adopting a new idea?
Early Majority
Lat Majority
Innovators
Laggards
Which of the following ideal adopter type categories is most likely to be motivated by peer pressure to adopt?
Innovator
Early Majority
Laggards
Late Majority
_____ is the the degree to which two or more individuals who interact are similar in certain attributes
Heterophily
Homophily
Hillybilly
Phily
What decrease rate of adoption?
Relative Advantage
Complexity
Observability
Trialability
Process of innovation diffusion process
Confirmation, knowledge, persuasion, decision, implementation
Knowledge, Persuasion, Decision, Implementation, Confirmation
Persuasion, Knowledge, Decision, Implementation, Confirmation
Knowledge, Decision, Persuasion, Confirmation, Implementation
Re-innovation is especially likely to occur at the __ stage
Confirmation
Decision
Implementation
Knowledge
Identify the Innovation Decision type:
Decisions to adopt or reject an innovation that are made by relatively few individuals in a system who possess power, status, or technical
Expertise.
Optional innovation-decisions
Collective innovation-decisions
Authority innovation-decisions
TRUE OR FALSE?
A technology almost always represents a mixture of hardware and software.
True
False
TRUE OR FALSE?
Diffusion only happen during spontaneous spread of new ideas.
True
False
TRUE OR FALSE?
Technological innovations are always diffused and adopted rapidly when the innovation has obvious advantages.
True
False
